Evaluation of the Tourist Acceptance of Quick Response (QR) Code: Using Technology Acceptance Model
| المصدر: | مجلة المنيا لبحوث السياحة والضيافة |
|---|---|
| الناشر: | جامعة المنيا - كلية السياحة والفنادق |
| المؤلف الرئيسي: | Fahmy, Toka Mahrous (Author) |
| مؤلفين آخرين: | Al Azab, Mahmoud Ramadan (Co-Author) |
| المجلد/العدد: | مج1, ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2016
|
| الشهر: | ديسمبر |
| الصفحات: | 49 - 74 |
| ISSN: |
2357-0652 |
| رقم MD: | 934222 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Tourism | Mobile Marketing | QR Code
|
| رابط المحتوى: |
عدد مرات التحميل
24
| المستخلص: |
The study-in-progress investigated technology acceptance model (TAM) for the usage of QR codes, and used TAM as a basis for hypothesizing the effects of such variables on the intention to use QR codes application. The technology acceptance model (TAM) proposes that perceived ease of use and perceived usefulness forecast applications usage. QR codes have become an increasingly popular mobile marketing tool due to the rapid growth of Internet technologies. Mobile tagging, based on QR codes, presents a chance to increase the accessibility of mobile services and obtain in-depth information immediately. QR codes let the operator of the attraction to send information about specific items, exhibits or locations directly to those locations which the tourist can then enter via the smartphone by scanning the QR code. This study focuses on the individual users’ acceptance investigation for the QR codes in tourism marketing. It develops a technology usage model for the QR codes. The contributions of this study are twofold. First, this study may help identify whether tourists would like to accept QR codes or not. Second, this study will, help to determine the factors that are significant in explaining the intention towards using QR codes. |
|---|---|
| ISSN: |
2357-0652 |
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