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|a eng
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|b السعودية
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|9 503489
|a Al-Siyami, Alawiya W. I.
|e Author
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242 |
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|a The Interaction Of Prosody And Context The Discourse Of Adverts
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|a The Interaction Of Prosody And Context The Discourse Of Adverts
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|b جامعة طيبة - كلية الآداب والعلوم الإنسانية
|c 2018
|m 1440
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300 |
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|a 411 - 459
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336 |
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|a بحوث ومقالات
|b Article
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|b Based on Cook's (2001) contextual perspective, this study demonstrates how prosody plays a role in the structuring of information within the discourse of adverts. It argues that context and surrounded situations interact with prosodic sound-features, so that each determines the occurrence of the other. The study proposes that persuasion is reached and reliability is strengthened through emotional appealing. In selecting sixteen car-adverts with apparent audio attraction, the context is specified to the time of issuing them and the cultural background of receivers. The analysis reveals prosodic sound-features that not only strengthens mnemonics with their audio sense, but also interacts with the proposed offer in the adverts. Using prosody in the discourse of these adverts reflects context and adds genuine to promoted products.
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653 |
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|a وسائل الإعلانات
|a الدعاية والإعلان
|a وسائل الإتصالات
|a تكنولوجيا المعلومات
|a الخطاب الإعلامي
|a الخطاب الإعلاني
|a مستخلصات الأبحاث
|a الترجمة
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692 |
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|b prosody
|b context
|b interaction
|b discourse of adverts
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773 |
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|4 العلوم الإنسانية ، متعددة التخصصات
|6 Humanities, Multidisciplinary
|c 009
|e Journal of Taibah University - Arts & Humanities
|l 015
|m مج7, ع15
|o 1600
|s مجلة جامعة طيبة للآداب والعلوم الإنسانية
|v 007
|x 1658-6662
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856 |
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|u 1600-007-015-009.pdf
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930 |
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|d y
|p y
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|a AraBase
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995 |
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|a HumanIndex
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999 |
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|c 937747
|d 937747
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