Factors Affecting Social Media Usage Behavior by Bank Employees: An Extended TAM Approach
| المصدر: | مجلة الدراسات والبحوث التجارية |
|---|---|
| الناشر: | جامعة بنها - كلية التجارة |
| المؤلف الرئيسي: | Tarek, Marwa (Author) |
| مؤلفين آخرين: | Morsi, Shereen (Co-Author) |
| المجلد/العدد: | س36, ع4 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2016
|
| الصفحات: | 497 - 520 |
| ISSN: |
1110-1547 |
| رقم MD: | 938490 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Technology Acceptance Model (TAM) | Perceived Case of Use | Perceived Usefulness | Attitude Toward Using | Behavioral Intention to Use | Computer Self-Efficacy | Interactivity | System Design | Technical Support | Social Media
|
| رابط المحتوى: |
عدد مرات التحميل
5
| المستخلص: |
Nowadays, Information technology (IT) is increasingly becoming an invaluable tool and a key element that drives development, support growth, promote innovation, and enhance competitiveness for any sector. The importance of this study derives from the significance of determining to what extent employees are interested in using social media as a platform to fulfill their responsibilities since the success of use and implementation of any system rely basically oh the employees' acceptance. In Egypt there is a growing trend towards investing in banking technologies and producing their own apps in order to modernize the overall working system and offer a greater range of services. In order to determine to what extent the banks' employees have a positive behavioral intention towards social media adoption, Technology Acceptance Model (TAM) is mainly applied and four external factors are. tested; computer self-efficacy, interactivity, system design and technical support which determine their significant impacts on the employees' perceived ease of use and usefulness. The research model was tested using data collected from 429 questionnaires and analyzed using a Partial Least Squares (PLS) technique. The results showed that user perceived ease of use and usefulness are strongly and positively correlated with their behavioral intention to use social media. Empirical results confirmed on the importance of applying internal social media applications in banks to promote the employees' collaboration and to improve their engagement through sharing their own personal and professional experiences with their co-workers. |
|---|---|
| ISSN: |
1110-1547 |
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