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|3 10.33858/0470-000-020-015
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|a ara
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044 |
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|b الجزائر
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100 |
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|9 526718
|a جعفر، حليمة
|q Jaafar, Halimah
|e مؤلف
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245 |
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|a أثر أخلاقيات تنشيط المبيعات على ولاء الزبائن (من وجهة نظر الزبائن - عينة بولاية الجلفة -)
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246 |
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|a The Effect of Sales Promotion Ethics on Customer Loyalty (Customers Point of View - Djelfa Sample -)
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260 |
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|b جامعة حسيبة بن بو علي بالشلف - مخبر العولمة واقتصاديات شمال إفريقيا
|c 2019
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300 |
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|a 231 - 242
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336 |
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|a بحوث ومقالات
|b Article
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520 |
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|b Due to the importance of sales promotion in programs and company activities, providing them with an ethical and decent form has become a necessity, since fraud and deception cause severing in relationship between the company and its customers , which lead to a failure in achievieng their loyalty . Therefore our study has provided by a case study to investigate the impact of ethical sales promotion on customers loyalty, through conducting a questionnaire on a sample of customers of Djezzy in Djelfa.
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653 |
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|a التسويق
|a تنشيط المبيعات
|a أخلاقيات المبيعات
|a ولاء الزبائن
|a مؤسسة جيزي
|a ولاية الجلفة
|a الجزائر
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692 |
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|b Ethical Sales Promotion
|b Customers Loyalty
|b Djezzy
|b Djelfa
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773 |
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|4 الاقتصاد
|6 Economics
|c 015
|e Journal of North African Economies
|f Mağallaẗ iqtiṣādiyāt šamāl ifrīqiyā
|l 020
|m ع20
|o 0470
|s مجلة إقتصاديات شمال إفريقيا
|v 000
|x 1112-6132
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700 |
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|a قاشي، خالد
|g Gachi, Khaled
|e م. مشارك
|9 293317
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856 |
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|u 0470-000-020-015.pdf
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930 |
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|d y
|p y
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|a EcoLink
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|c 976149
|d 976149
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