Clustering Egyptian Railway Passengers Based on Needs
| المصدر: | مجلة كلية التجارة للبحوث العلمية |
|---|---|
| الناشر: | جامعة الإسكندرية - كلية التجارة |
| المؤلف الرئيسي: | Mohamed, Noha Beshir (Author) |
| مؤلفين آخرين: | Abdel salam, Neviine Ibrahim (Co-Author) |
| المجلد/العدد: | مج55, ع1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2018
|
| الشهر: | يناير |
| الصفحات: | 1 - 22 |
| DOI: |
10.21608/ACJ.2018.36831 |
| ISSN: |
1110-7588 |
| رقم MD: | 977501 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Marketing Segmentation | Egypt | Railway
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 02316nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 1719963 | ||
| 024 | |3 10.21608/ACJ.2018.36831 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |a Mohamed, Noha Beshir |e Author |9 527513 | ||
| 245 | |a Clustering Egyptian Railway Passengers Based on Needs | ||
| 260 | |b جامعة الإسكندرية - كلية التجارة |c 2018 |g يناير | ||
| 300 | |a 1 - 22 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b Your fingers are not the same and customers too are different with their needs and wants. A literature review indicates that segmentation based on customer needs is considered one of the best ways to segment markets using causal factors rather than descriptive factors. There's limited studies clustered Egyptian railway passengers. Therefore, the aim of this study is to explore railway passenger needs in Egypt to identify distinct segments based on their needs and profiling the segments based on demographic characteristics, and train patronage. Passenger needs have been identified by conducting four focus groups and were further refined in a survey instrument. The analysis involved factor analysis based on needs sought and a cluster analysis based on the identified factors that related to passenger's needs. Study results shown three need segments of Egyptian railway passengers were identified: hedonic, functional, and ancillary and three need segments differed significantly in passengers‟ education, occupation and ticket class. | ||
| 653 | |a السياسة الإقتصادية |a التنمية الإقتصادية |a النمو الإقتصادي |a التنمية المستدامة |a هيئة السكك الحديدية |a مصر |a المجتمع المصري |a مستخلصات الأبحاث | ||
| 692 | |b Marketing Segmentation |b Egypt |b Railway | ||
| 700 | |9 527515 |a Abdel salam, Neviine Ibrahim |e Co-Author | ||
| 773 | |4 إدارة الأعمال |6 Business |c 010 |e Journal of the Faculty of Commerce for Scientific Research |f Maǧallaẗ Kulliyyaẗ Al-Tiǧāraẗ li-l-Buḥūṯ Al-ʿilmiyyaẗ |l 001 |m مج55, ع1 |o 1049 |s مجلة كلية التجارة للبحوث العلمية |v 055 |x 1110-7588 | ||
| 856 | |u 1049-055-001-010.pdf |n https://acjalexu.journals.ekb.eg/article_36831.html | ||
| 930 | |d n |p y | ||
| 995 | |a EcoLink | ||
| 999 | |c 977501 |d 977501 | ||
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