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Egypt Wedding Tourism Destinations: A New Tourism Demand Motivator, The Case of El Gouna

المصدر: المجلة العلمية لكلية السياحة والفنادق
الناشر: جامعة الإسكندرية - كلية السياحة والفنادق
المؤلف الرئيسي: Amara, Dalia F. (Author)
المجلد/العدد: ع14, الإصدار1
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2017
الصفحات: 1 - 10
DOI: 10.21608/THALEXU.2017.47783
ISSN: 2314-7024
رقم MD: 978692
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: HumanIndex
مواضيع:
كلمات المؤلف المفتاحية:
Wedding Tourism | Motivations | Perceptions | Attraction Attributes | Egypt
رابط المحتوى:
صورة الغلاف QR قانون
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024 |3 10.21608/THALEXU.2017.47783 
041 |a eng 
044 |b مصر 
100 |a Amara, Dalia F.  |e Author  |9 528134 
245 |a Egypt Wedding Tourism Destinations:  |b A New Tourism Demand Motivator, The Case of El Gouna 
260 |b جامعة الإسكندرية - كلية السياحة والفنادق  |c 2017 
300 |a 1 - 10 
336 |a بحوث ومقالات  |b Article 
520 |b With the need to increase tourism demand by focusing on alternative forms of tourism, wedding based tourism has gained significant attention in recent years, providing new tourism opportunities in accordance with such demand. Tourism motivations are important factors in understanding tourist behavior in relation to destination's choice, especially for the wedding market. However, very little research has been conducted regarding the travel behavior of wedding tourism. The purpose of the study was to describe the various travel motivations of wedding tourism to one of the more attractive tourism destinations in Egypt with its distinctive characteristics, which is El Gouna, in Hurghada, Red Sea. The study adopts a mixed method based on an exploratory quantitative and qualitative approaches for data collection. It embraces the demand-side perspective in order to deepen the knowledge about the motivation that drives people to celebrate their wedding outside their hometown. Findings revealed that wedding tourists are primarily attracted by the destination's attributes such as the “sea, sun and sand” in the case of El Gouna considered a summer destination, which forms part of an attractive experience or adventure. And that marketing and promoting El Gouna as a wedding destination is still as its first stages. Thus, it was suggested that in order to encourage wedding tourism, increasing marketing and promotion efforts could help to be an effective tool. 
653 |a السياحة  |a سياحة الزواج  |a الجذب السياحي  |a مصر 
692 |b Wedding Tourism  |b Motivations  |b Perceptions  |b Attraction Attributes  |b Egypt 
773 |4 العلوم الإنسانية ، متعددة التخصصات  |6 Humanities, Multidisciplinary  |c 001  |e Journal of The Faculty of Tourism and Hotels  |f Al-Mağallah Al-ʿilmiyyaẗ Li Kulliyyaẗ Al- Siyaḥah wa Al-Fanādiq  |l 001  |m ع14, الإصدار1  |o 2045  |s المجلة العلمية لكلية السياحة والفنادق  |v 014  |x 2314-7024 
856 |u 2045-014-001-001.pdf  |n https://thalexu.journals.ekb.eg/article_47783.html 
930 |d n  |p y 
995 |a HumanIndex 
999 |c 978692  |d 978692