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Corporate Social Responsibility in Quick Service Restaurants: An Exploratory Study of Social Responsibility Activities Applied in Global and Local Restaurant Chains in Egypt

المصدر: المجلة الدولية للتراث والسياحة والضيافة
الناشر: جامعة الفيوم - كلية السياحة والفنادق
المؤلف الرئيسي: Kozmal, Hany A. (Author)
مؤلفين آخرين: Abd El Monem, Amira H. (Co-Author)
المجلد/العدد: مج12, ع3
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2018
الصفحات: 94 - 108
ISSN: 2636-4115
رقم MD: 978996
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: HumanIndex
مواضيع:
كلمات المؤلف المفتاحية:
CSR | QSRs | Global Restaurant Chains | Local Restaurant Chains | Society | Environment
رابط المحتوى:
صورة الغلاف QR قانون
حفظ في:
LEADER 02653nam a22002297a 4500
001 1721551
041 |a eng 
044 |b مصر 
100 |9 528290  |a Kozmal, Hany A.  |e Author 
245 |a Corporate Social Responsibility in Quick Service Restaurants:  |b An Exploratory Study of Social Responsibility Activities Applied in Global and Local Restaurant Chains in Egypt 
260 |b جامعة الفيوم - كلية السياحة والفنادق  |c 2018 
300 |a 94 - 108 
336 |a بحوث ومقالات  |b Article 
520 |b Ordinarily business is aimed at maximizing their profits, sometimes disregarding its impact on the environment and the society in which they are located. Many researchers have confirmed that Corporate Social Responsibility (CSR) is an integral part of the business strategy and corporate identity. Because management and operating systems of Quick Service Restaurants (QSRs) differ from one chain to another, it was necessary to identify their CSR programs and activities. For that, this research aims at understanding CSR by identifying the social responsibility activities and programs implemented in Global Chain Restaurants and local Chain Restaurants. This aim is based on the assumption that unfair CSR is divided based on the size of the company. Quantitative approach was used. A questionnaire was designed to fulfill the research objectives. It was distributed to QSR's managers in Egypt such as McDonalds, KFC, Burger King as global restaurant chains, and Mo'men, Cook Door as local ones. The overall results indicated that CSR is a leading principle of top management at both of the global and local restaurant chains. Their programs are characterized by strategic planning that seeks to achieve both society and environment service and the goals of the operation. 
653 |a المسؤولية الاجتماعية  |a المسؤولية الاجتماعية للشركات  |a سلاسل المطاعم العالمية  |a سلاسل المطاعم المحلية  |a المجتمع والبيئة 
692 |b CSR  |b QSRs  |b Global Restaurant Chains  |b Local Restaurant Chains  |b Society  |b Environment 
700 |9 528266  |a Abd El Monem, Amira H.  |e Co-Author 
773 |4 العلوم الإنسانية ، متعددة التخصصات  |6 Humanities, Multidisciplinary  |c 016  |e International Journal of Heritage, Tourism, and Hospitality  |f Al-Mağallah Al-Dawliyyaẗ yaḥah wal Ḍiyafah Lil Turāṯ wal Si  |l 003  |m مج12, ع3  |o 1941  |s المجلة الدولية للتراث والسياحة والضيافة  |v 012  |x 2636-4115 
856 |u 1941-012-003-016.pdf 
930 |d n  |p y  |q n 
995 |a HumanIndex 
999 |c 978996  |d 978996