The Influence of the 4Ps on Passengers' Purchasing Decision-Making: The Case of LCCs
| المصدر: | المجلة الدولية للتراث والسياحة والضيافة |
|---|---|
| الناشر: | جامعة الفيوم - كلية السياحة والفنادق |
| المؤلف الرئيسي: | Abdelhady, Mohamed R. Ragab (Author) |
| مؤلفين آخرين: | Fayed, Hanaa Abdel Kader (Co-Author) , Fawzy, Nancy Mohamed (Co-Author) |
| المجلد/العدد: | مج12, ع1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2018
|
| الشهر: | مارس |
| الصفحات: | 246 - 270 |
| ISSN: |
2636-4115 |
| رقم MD: | 979049 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Low Cost-Carriers (LCCs) | 4Ps | Frequent Flyer Programs (FFPs) | Global Distribution Systems (GDSs)
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 02361nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 1721605 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |9 528338 |a Abdelhady, Mohamed R. Ragab |e Author | ||
| 245 | |a The Influence of the 4Ps on Passengers' Purchasing Decision-Making: |b The Case of LCCs | ||
| 260 | |b جامعة الفيوم - كلية السياحة والفنادق |c 2018 |g مارس | ||
| 300 | |a 246 - 270 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b The liberalization of air transport industry in the USA by 1978 and then in the early 1990s in the Eu, that was resulted in having the LCCs, has led to significant changes in the global air transport sector .The success of LCCs, and their acquisition of a large market share in the air transport sector are due to the fact that such firms rely mostly on providing the air transport services with a competitive price for passengers. The study pursues to highlight on the experience of LCCs, and the extent of their success in the aviation market. A questionnaire was used to conduct this research. A sample of 292 air passengers participated in this study. The findings indicated that there is a significant relationship between the 4Ps of marketing, namely price, promotion and place, and passengers' purchasing decision-making. Additionally, the results also revealed that price is generally the most important element of the marketing mix affecting the passengers' purchasing decision-making when travelling on board of the LCCs. | ||
| 653 | |a النقل الجوي |a المزيج التسويقي |a القرارات الشرائية |a برنامج المسافر الدائم |a شركات الطيران | ||
| 692 | |b Low Cost-Carriers (LCCs) |b 4Ps |b Frequent Flyer Programs (FFPs) |b Global Distribution Systems (GDSs) | ||
| 700 | |9 509357 |a Fayed, Hanaa Abdel Kader |e Co-Author | ||
| 700 | |9 509358 |a Fawzy, Nancy Mohamed |e Co-Author | ||
| 773 | |4 العلوم الإنسانية ، متعددة التخصصات |6 Humanities, Multidisciplinary |c 031 |e International Journal of Heritage, Tourism, and Hospitality |f Al-Mağallah Al-Dawliyyaẗ yaḥah wal Ḍiyafah Lil Turāṯ wal Si |l 001 |m مج12, ع1 |o 1941 |s المجلة الدولية للتراث والسياحة والضيافة |v 012 |x 2636-4115 | ||
| 856 | |u 1941-012-001-031.pdf | ||
| 930 | |d n |p y |q n | ||
| 995 | |a HumanIndex | ||
| 999 | |c 979049 |d 979049 | ||
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