المستخلص: |
The research aimed to assess the impact of Egyptian Ministry of Tourism sectors' role on tourism and hospitality crises management and its outcomes. The research adapted a conceptual model of the crises management system's variables and outcomes. The conceptual model and hypotheses were then tested. This research followed descriptive analytical methodology by using a questionnaire tool. The study population was the managers and employees who work in four sectors of Ministry of Tourism and Egyptian Authority of Tourism Promotion. The distributed questionnaires were 165 as a sample of the study; only 135 questionnaires returned with a response rate of 81.8%. The valid questionnaires represented 66.2 % of the population (204). The study found that the application of crises management variables and outcomes in the Ministry of Tourism sectors are moderate. Moreover, operations team role, crises readiness and response, are first and second variables, whereas the media team role and crises reduction are the third and fourth variables respectively that have an influence on crises recovery. Furthermore, crises recovery has an influence on tourists’ behavioral intentions to revisit Egypt, governments’ satisfaction in foreign and Arab markets, and tourists' positive word of mouth communication about visiting Egypt respectively.
|