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الرئيسية > Towards Brandingof Egyptian Ac...>الوصف

Towards Brandingof Egyptian Academic libraries Website

المصدر: مجلة التصميم الدولية
الناشر: الجمعية العلمية للمصممين
المؤلف الرئيسي: Badran, Nagwan Fathi Mahmoud Mahmoud (Author)
المجلد/العدد: مج4, ع4
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2014
الشهر: اكتوبر
الصفحات: 167 - 178
ISSN: 2090-9632
رقم MD: 984222
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: HumanIndex
مواضيع:
المكتبات الأكاديمية | العلامات التجارية | مصر
كلمات المؤلف المفتاحية:
Branding | Academic Libraries | Website Design Process | Academic Libraries Websites | Benchmarking
رابط المحتوى:
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المستخلص: Brand is the patron image, in the field of libraries it could be defined as the process of defining a library’s story, distilling that into one short, appealing sentence that tells the whole story, and then visually conveying the story via the library’s logo and other branding. Branding helps develop trust and cements reputation as a credible and reliable. Websites considered as one of the brand touch points, and used as an opportunity to increase awareness and build patron loyalty, in this field design plays an essential role in creating and building brand. This research gives attention to the brand design importance in academic libraries websites, giving attention to the key factors (axes) that should be considered in first stages of construction for design of these kinds of websites. For the purpose of this research, benchmarking is used to compare some of pioneers Universities Academic Libraries' Websites, with those of Egyptian universities which have occupied high world ranking, to assess and improve the brand design in Egyptian ones. Descriptive analytical method used in this research to describe brand of academic libraries websites for designers, and analysis its presence in Egyptian Universities’ Academic Libraries’ Websites, and academic libraries of the pioneers Universities' websites. Leading at the end to: it must pay attention to design the brand of Egyptian Academic libraries' websites because of its benefits. Branding in the academic library website domain is not only designing a logo, the logo is just the start point, and it should include design services which should be provided to these sites.
ISSN: 2090-9632

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