The Concept of Subliminal Messages in Brand Design
| المصدر: | مجلة التصميم الدولية |
|---|---|
| الناشر: | الجمعية العلمية للمصممين |
| المؤلف الرئيسي: | Atrees, Faten Farouk (Author) |
| المجلد/العدد: | مج5, ع1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2015
|
| الشهر: | يناير |
| الصفحات: | 23 - 28 |
| ISSN: |
2090-9632 |
| رقم MD: | 984314 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Brand Design | Subliminal Messages | Hidden Message | Positive Subliminal Form | Negative Subliminal Form
|
| رابط المحتوى: |
عدد مرات التحميل
14
| المستخلص: |
Consumer behavior is an important issue and vital subject in the brand design and marketing process. Marketers and advertisers experts always seek for innovative methods and smart tools, to attract the consumer. Subliminal messages can do a vital role in attracting the consumer in the world of brands. The research is considered as one of the few academic researches which deal with this topic. The research aims to clarify the subliminal messages concept, its types, and its role to enrich the aesthetic and functional values of brand design. The research explores the designer's awareness of subliminal messages, and its role to affect the consumer behavior in brand design. |
|---|---|
| ISSN: |
2090-9632 |
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The Concept of Subliminal Messages in Brand Design
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