The Role of Guerrilla Marketing Strategy to Enrich the Aesthetic and Functional Values of Brand in Egyptian Market
| المصدر: | مجلة التصميم الدولية |
|---|---|
| الناشر: | الجمعية العلمية للمصممين |
| المؤلف الرئيسي: | Atrees, Faten Farouk (Author) |
| المجلد/العدد: | مج5, ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2015
|
| الشهر: | إبريل |
| الصفحات: | 1 - 10 |
| ISSN: |
2090-9632 |
| رقم MD: | 984351 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Guerrilla Marketing | Aesthetic and Functional Values | Brand Image
|
| رابط المحتوى: |
عدد مرات التحميل
10
| المستخلص: |
Guerrilla marketing is an unconventional and low cost marketing strategy that achieves significant and distinctive effects compared with traditional marketing strategies. Undoubtedly it is successful in practical applications, still new, fresh and not as explicitly explored academically as other marketing methods. The research investigates the guerrilla marketing strategy as an important, creative, innovative technique and low cost in marketing process. It presents an approach of Guerrilla marketing; definition, principals, advantages and its role to enrich the Aesthetic and functional values of brand. The paper believes that guerrilla marketing is one of the best marketing and advertising strategies that can be used to enrich the aesthetic and functional values of brand and create a distinctive competitive position in the current economic situation in Egypt. Also, the researcher believes that the benefit from Guerrilla marketing strategies will contribute to revitalize the advertising industry and commercial movement in the Egyptian market, which will activate the Egyptian economy. The paper presents some suggested ideas of ISIS company for organic food that depend on take advantage of Guerrilla marketing strategies. |
|---|---|
| ISSN: |
2090-9632 |
عناصر مشابهة
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The Role of Guerrilla Marketing Strategy to Enrich The Aesthetic and Functional Values of Brand in Egyptian Market
بواسطة: Atrees, Faten Farouk منشور: (2012) -
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