The Relationship Between Product Mix Elements and Consumer Buying Behavior: A Case of Jordan
| المصدر: | المجلة العالمية للاقتصاد والأعمال |
|---|---|
| الناشر: | مركز رفاد للدراسات والأبحاث |
| المؤلف الرئيسي: | Azzam, Zakaria Ahmad (Author) |
| مؤلفين آخرين: | Ali, Nafez Nimer (Co-Author) |
| المجلد/العدد: | مج6, ع2 |
| محكمة: | نعم |
| الدولة: |
الأردن |
| التاريخ الميلادي: |
2019
|
| الشهر: | أبريل |
| الصفحات: | 375 - 384 |
| DOI: |
10.31559/GJEB2019.6.2.10 |
| ISSN: |
2519-9285 |
| رقم MD: | 988577 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Product Mix | Brand Name | Package | Information | Quality | Consumer buying Behavior | Jordan
|
| رابط المحتوى: |
عدد مرات التحميل
19
| المستخلص: |
This study aims to identify the relationship between product mix elements and consumer's buying behavior in Amman City – Jordan .To identify the relationship between product mix elements and consumer's buying behavior, specific independent variables such as product package , brand name , product information and product quality has been considered .The researchers designed a questionnaire based on previous studies and the questionnaire was given out to 500 respondents out of which 460 were returned, only 430 were valid for the analytical descriptive study. SPSS was used to analyze the data. The main result of this study indicates that the product's quality, information, brand name and package has a significant positive relationship on consumers' buying behavior, were product information and product quality had the most contribution which effect consumers' buying behavior. |
|---|---|
| ISSN: |
2519-9285 |
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