Value Chain Innovation for Egyptian Tourism Product: A Case Study of Egyptian Travel Agencies
| المصدر: | المجلة الدولية للتراث والسياحة والضيافة |
|---|---|
| الناشر: | جامعة الفيوم - كلية السياحة والفنادق |
| المؤلف الرئيسي: | Abdel Hadi, Mawra Fawzi Abdelwarith (Author) |
| المجلد/العدد: | مج8, ع1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2014
|
| الصفحات: | 129 - 147 |
| ISSN: |
2636-4115 |
| رقم MD: | 998902 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Value Chain | Tourism Product | Egypt | Travel Agencies | Innovation
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 02075nam a22002177a 4500 | ||
|---|---|---|---|
| 001 | 1741090 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |9 538742 |a Abdel Hadi, Mawra Fawzi Abdelwarith |e Author | ||
| 245 | |a Value Chain Innovation for Egyptian Tourism Product: |b A Case Study of Egyptian Travel Agencies | ||
| 260 | |b جامعة الفيوم - كلية السياحة والفنادق |c 2014 | ||
| 300 | |a 129 - 147 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b Tourism is a growing and an extremely competitive sector. To be competitive, tourism product needs value chain innovation, responding to the more demanding tourist. Nonetheless, research on this field is limited. In Egypt, the tourism sector is highly strategic sector for the Egyptian economy, but there is no evidence on how Egyptian tourism firms innovate their products. This paper highlights the importance of value chain innovation for tourism product. A survey was implemented to collect data from 275 respondents from travel agencies using a completed questionnaire technique. The research outcomes show that travel agencies in Egypt still need more efforts to achieve innovation of value chain. The study concluded that the innovation of value chain is considered as basis for a company's competitive advantage and marketing because it enables organizations to understand and apply the knowledge about their customers and to maximize profitability. | ||
| 653 | |a السياحة المصرية |a الشركات السياحية |a السفر والرحلات | ||
| 692 | |b Value Chain |b Tourism Product |b Egypt |b Travel Agencies |b Innovation | ||
| 773 | |4 العلوم الإنسانية ، متعددة التخصصات |6 Humanities, Multidisciplinary |c 020 |e International Journal of Heritage, Tourism, and Hospitality |f Al-Mağallah Al-Dawliyyaẗ yaḥah wal Ḍiyafah Lil Turāṯ wal Si |l 001 |m مج8, ع1 |o 1941 |s المجلة الدولية للتراث والسياحة والضيافة |v 008 |x 2636-4115 | ||
| 856 | |u 1941-008-001-020.pdf | ||
| 930 | |d n |p y | ||
| 995 | |a HumanIndex | ||
| 999 | |c 998902 |d 998902 | ||
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