Relevant Correlations among Reputation, WOM and E-WOM with Satisfaction of Distance Education
| المصدر: | المجلة العلمية للاقتصاد والتجارة |
|---|---|
| الناشر: | جامعة عين شمس - كلية التجارة |
| المؤلف الرئيسي: | Abdelkader, Osama Ahmed (Author) |
| المجلد/العدد: | ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2017
|
| الصفحات: | 563 - 582 |
| DOI: |
10.21608/JSEC.2017.40512 |
| ISSN: |
2636-2562 |
| رقم MD: | 1049845 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Marketing | Distance Education | Customer Satisfaction | Reputation | WOM | E-WOM
|
| رابط المحتوى: |
عدد مرات التحميل
11
| المستخلص: |
This paper aimed to test the relevant correlations among Word-Of-Mouth, electronic-Word-Of-Mouth e-WOM, reputation and satisfaction of distance education. Also, the study explored a set of key elements of the service with regard to satisfaction of distance education, including: curricula, instructors, procedures, customer value and equipment.Finally, the paper analyzed the differences of satisfaction extent according togender, age and nationality. The findings indicated significant factors influence satisfaction and reputation, and estimated the weight of each factor. The study presented a proposed modelto assist practitioners and researchers who are interested in activities that combine computer work with education performance and stakeholder satisfaction. The proposed model was applied on Saudi Arabia, and the sample was collected from the distance education students of Dammam University. More generalizations could be developed, based on these findings, when conducting further research on other universities, countries and cultures. |
|---|---|
| ISSN: |
2636-2562 |
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