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التسويق الرياضي ودوره في الرفع من مبيعات المؤسسات الإقتصادية : دراسة حالة متعامل الهاتف النقال في الجزائر أوريدو

العنوان بلغة أخرى: Rôle du Marketing Sportif dans L'amélioration des Ventes des Institutions de Service Etude du Cas de L'opérateur de Téléphonie Mobile en Algérie "Ooredoo"
Role of Sports Marketing In Improving the Sales of Service Institutions Study of the Case of the Mobile Phone Operator in Algeria "Ooredoo"
المصدر: مجلة اقتصاديات الأعمال والتجارة
الناشر: جامعة محمد بوضياف المسيلة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير
المؤلف الرئيسي: موزاوي، عبدالقادر (مؤلف)
المؤلف الرئيسي (الإنجليزية): Mouzawi, Abdulqader
مؤلفين آخرين: عبداللطيف، عثمان (م. مشارك)
المجلد/العدد: ع6
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2018
الشهر: سبتمبر
الصفحات: 352 - 374
ISSN: 2543-3709
رقم MD: 1065543
نوع المحتوى: بحوث ومقالات
اللغة: العربية
قواعد المعلومات: EcoLink
مواضيع:
كلمات المؤلف المفتاحية:
التسويق الرياضي | التنافسية | الاداء | المبيعات | الكفاءة | الترويج | الزبون | Sports Marketing | Competitiveness | Efficiency | Performance | Sales | Customer | Promotion
رابط المحتوى:
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المستخلص: يستقطب التسويق الرياضي بأبعاده يوميا أفردا جدد كمتغير يتحرك بشمولية، مما يجعلنا أمام عولمة للرياضة متعددة التوجهات، الأمر الذي يؤدي إلى تواجد الرياضة بشكل واضح من خلال الأوقات الاجتماعية للفرد، نأخذ مثال على ذلك توقف الحياة الاجتماعية في المدينة عند السهرات المتعلقة باللقاءات الكروية الكبيرة. من المهم بمكان، لفهم طبيعة السوق الرياضية، والتعرف على أهم العناصر التي تحكم هذه السوق وبالمفهوم الاقتصادي المبسط محاولة التعمق في خصائص المستهلكين وأنماط استهلاكهم والمنتجين، وبما أن الرياضة تتموقع على عدة مستويات، البطولات، التظاهرات، العلامات الرياضية والممارسات الدورية واليومية، فلا بد من تحديد المفاهيم الرياضية، وأبعادها المتعلقة بالاستهلاك.

Sports marketing in its dimensions attracts daily new individuals as a comprehensive variable. This leads to a globalization of multi-directional sports, which leads to the presence of sport clearly through the social times of the individual. For example, the social life of the city is interrupted. We find ourselves today in front of a state of globalization of the sports market and everything related to it through different working platforms, and the multiplicity of logic of thinking and create a state of complexity and complexity, and that is because sport has become a key milestone in the lives of communities, so that the media is an ideal tool to expand The companies compete to show their responsibility for the sports media, their heroes and the teams that have become popular and the institutions that are active in this field because the sport has an impact on the coordinates of society due to its direct impact on the lives of individuals And communities, mm This study makes it imperative to influence the largest possible number of consumers to attract an audience. Sport is now an industry based on two rational economic and cultural values that grow and are famous for sports marketing programs, methods and strategies. n general, sports and elites have become one of the main pillars (in addition to other pillars such as homeland, language, religion and common destiny) to build and rebuild the identity of the individual and society, especially in the development of information and communication technologies, globalization of the economy, And its applications in the field of sports work. It is important to understand the nature of the sports market, to understand the most important elements that govern this market and in the simple economic sense, to try to deepen the characteristics of consumers and their consumption patterns and producers, and as the sport is located on several levels, tournaments, demonstrations, Mathematical concepts must be defined, and their dimensions related to consumption. The dynamic nature of the current markets requires that the organization be vigilant enough to keep pace with the changes or developments in its environment to ensure growth and continuity, must act before competitors or anticipate change. The chance to survive is coupled with rapid reaction, development and innovation in business methods, Same situation for a long time. One way to meet the challenges and to have the advantage of rapid reaction is to adopt the concept of sports marketing as a modern entry point that helps the organization implement its plans, achieve its strategic objectives, attract and retain customers. In recent years Algeria has seen what is known as the sports marketing of telecommunications institutions or mobile operators, which have been competing for this type of marketing as an effective means of achieving the desired revenues, thus achieving the objectives of the institution as a whole.

ISSN: 2543-3709