The Relationship between Perceived Employer Branding and Affective Commitment: An Applied Study on Private Universities in Egypt
| المصدر: | المجلة العلمية للاقتصاد والتجارة |
|---|---|
| الناشر: | جامعة عين شمس - كلية التجارة |
| المؤلف الرئيسي: | Mostafa, Bassant Adel Mostafa (Author) |
| مؤلفين آخرين: | Hafez, Eglal Abdel-Moneim (Advisor) |
| المجلد/العدد: | ع3 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2018
|
| الشهر: | أكتوبر |
| الصفحات: | 491 - 510 |
| ISSN: |
2636-2562 |
| رقم MD: | 1066435 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Perceived Employer Branding "EB" | Branding | Organizational Commitment | EB Attributes | Affective Commitment | Continuance Commitment | Normative Commitment | Relationship between EB and Affective Commitment | Private Higher Education | Implications
|
| رابط المحتوى: |
عدد مرات التحميل
20
| المستخلص: |
This study is an effort to examine an association between Perceived Employer Branding and employees’ organizational commitment. More precisely, to examine the interactive effect of the employment offering as portrayed by Employer branding practices lived by employees on their affective commitment in particular. As this type of commitment has been shown to provide the greatest benefit for the organization and combined with more desirable work behavior, the main goal is to reveal the potential relationships between the two constructs through a survey that was conducted on a sample of 367 academic staff working in different private universities in Egypt, the study employs correlation and regression tests to determine the relationship between the research variables from existing staff perspective. The findings showed that there is a strong significant relationship between Perceived Employer Branding and Affective Commitment. |
|---|---|
| ISSN: |
2636-2562 |
عناصر مشابهة
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The Impact of Employer Branding Practices in Private Higher Education Institutions on Organizational Citizenship Behavior
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The Mediating Role of Brand Authenticity in Strengthening the Relationship between Brand Experience and Affective Commitment: An Exploratory Study of the Opinions of a Sample of Smartphone Brand Customers
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The Effect of Customer Engagement in the Relationship between Brand Commitment and Customer Retention
بواسطة: El Borsaly, Azza Abdel Kader منشور: (2022) -
The Relationship between Perceived Fulfillment of Employer Brand Attributes and Organizational Citizenship Behavior
بواسطة: Benessalah, Nawel منشور: (2019)
