The Impact of Employer Branding Practices in Private Higher Education Institutions on Organizational Citizenship Behavior
| المصدر: | المجلة العلمية للاقتصاد والتجارة |
|---|---|
| الناشر: | جامعة عين شمس - كلية التجارة |
| المؤلف الرئيسي: | Mostafa, Bassant Adel Mostafa (Author) |
| مؤلفين آخرين: | Hafez, Eglal Abdel-Moneim (Advisor) |
| المجلد/العدد: | ع3 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2018
|
| الشهر: | أكتوبر |
| الصفحات: | 511 - 530 |
| ISSN: |
2636-2562 |
| رقم MD: | 1066439 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Employer Branding Practices "EB" | EB Importance | Benefit Packages | Organizational Citizenship Behavior "OCB" | Dimensions of Citizenship Behavior | What Encourage OCB | Relationship Between EB and Citizenship Behavior | Private Higher Education | Results Implications
|
| رابط المحتوى: |
عدد مرات التحميل
17
| المستخلص: |
The aim of this research is to investigate how employer branding practices impact organization citizenship behavior of employees, the data collection was performed using a survey that was conducted on a sample 367 academic staff members working in private higher education sector, the research employs correlation and regression analysis to determine the impact of employer branding practices on organization citizenship behavior, the study understand the role of EB practices from existing staff perspective in the educational sector operating in Egypt. The results were analyzed using statistical package for social sciences version 16 and revealed a weak significant impact of EB practices on OCB. |
|---|---|
| ISSN: |
2636-2562 |
عناصر مشابهة
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The Relationship between Perceived Employer Branding and Affective Commitment: An Applied Study on Private Universities in Egypt
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The Relationship between Perceived Fulfillment of Employer Brand Attributes and Organizational Citizenship Behavior
بواسطة: Benessalah, Nawel منشور: (2019) -
Brand Building of Higher Education Institutions : Case study Islamic University of Gaza - MBA students’ perspective
بواسطة: الشرفا، هلا نعيم هاشم منشور: (2017) -
Towards Building an Effective Brand to the Higher Education Institutions in Egypt
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