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| 041 |
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|a ara
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| 044 |
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|b مصر
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| 100 |
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|9 578120
|a سعدى، آمال محمد
|e مؤلف
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| 245 |
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|a التأثيرات السيكولوجية للألوان في الإعلان الإلكتروني الثابت:
|b دراسة شبه تجريبية
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| 246 |
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|a Psychological Effects of Color in Fixed Electronic Advertising:
|b Semi-Experimental Study
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| 260 |
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|b جامعة جنوب الوادي - كلية الإعلام وتكنولوجيا الاتصال
|c 2018
|g يونيو
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| 300 |
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|a 291 - 319
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| 336 |
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|a بحوث ومقالات
|b Article
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| 520 |
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|b This paper is entitled "Psychological Effects of Color in Fixed Electronic Advertising - Semi-Experimental Study". As an important element that contributes to attract the attention of the recipient and stimulate his motivations and emotions towards advertising, the researcher has designed a scale that includes the basic aspects of the search to be presented to the experimental groups, the researcher used 5 jumpy advertising models The sample was randomly selected from the students of the first group of the Faculty of Information, South Valley University, consisting of 68 students, 34 males and 34 females. Cold and warm in static electronic ads, there are statistical differences between the control and experimental groups with regard to their perception of the background color in the static ads, there are no statistical differences between the control and experimental groups with regard to attracting attention to the advertising T fixed electronic.
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| 653 |
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|a الإعلانات
|a الدعاية التليفزيونية
|a سلوك المستهلك
|a الإدراك البصري
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| 773 |
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|4 العلوم الإنسانية ، متعددة التخصصات
|6 Humanities, Multidisciplinary
|c 005
|e Scientific journal of media researches and communication technology
|f Al-Mağallah Al-ʿilmiyyah Li-Bīḥūṯ Al-ʾiʿlām wa tiknūlūğiyā al-ttiṣāl
|l 003
|m ع3
|o 1920
|s المجلة العلمية لبحوث الإعلام وتكنولوجيا الاتصال
|v 000
|x 2536-9237
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| 856 |
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|u 1920-000-003-005.pdf
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| 930 |
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|d y
|p y
|q n
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| 995 |
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|a HumanIndex
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| 999 |
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|c 1069688
|d 1069688
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