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الرئيسية > اختبار وجود الأثر الموسمي في أ...>الوصف

اختبار وجود الأثر الموسمي في أسواق المال الأوروبية

المصدر: مجلة المالية والأسواق
الناشر: جامعة عبد الحميد بن باديس مستغانم - مخبر ديناميكية الاقتصاد الكلي والتغيرات الهيكلية دينامكس
المؤلف الرئيسي: سحنون، مريم (مؤلف)
المجلد/العدد: ع4
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2016
الشهر: مارس
الصفحات: 146 - 163
ISSN: 2392-5124
رقم MD: 1070542
نوع المحتوى: بحوث ومقالات
اللغة: العربية
قواعد المعلومات: EcoLink
مواضيع:
الأسواق المالية | الأصول المالية | الأسهم المالية | سلوكيات المستثمريين
كلمات المؤلف المفتاحية:
فرضية كفاءة الأسواق المالية | المالية السلوكية | الحالات الشاذة | الأثر الموسمي | المحافظ الأوروبية | Efficient Market Hypothesis | Behavioral Finance | Seasonal Effects | Anomalies | European Portfolio
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المستخلص: The goal of this paper is an attempt to highlight the importance and the role of Neuromarketing in the development of the competitiveness of business organizations. Considering Neuromarketing one of the concepts of modern practice in the business organizations began to adopt this concept in a move designed to move from the study of consumer behavior to try to control this behavior, especially concerning the measurement of brain wave activity in response to the ads and products. Perhaps the aim of business organizations is how to harness such practices to exploit the new opportunities that arise in the market and the pursuit of excellence and then development of competitive advantages in order to serve its general competitiveness. So we find some business organizations have begun to reap the fruits of their competitiveness through neromarketing practices and other companies remain reluctant to embrace neuromarketing as a result of uncertainty about the feasibility of the latter in their development and the development of its business . And the emphasis on this relationship through the presentation of the experience of company “Nielsen ” that take advantage of neuromarketing practices in the development of their competitiveness.

This study aims to explain the behavior of financial assets returns, after the inability of CAPM and EMH to interpret many situations in the financial market, this anomalies is especially resulting from investors’ irrational behavior, This study focuses on the European financial market that is characterized by the lack of efficiency, during the period from August 1998 to December 2013; Seasonal effects (January effect, Weekend effect) were found, and it’s worth noting that there is an opportunity for investors to take advantage of this anomaly.
ISSN: 2392-5124

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