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|3 10.21608/JOA.2019.92475
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|a ara
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|b مصر
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|a خليل، إنجي محمد أبو سريع
|g Khalil, Engy Mohammed Abu Saria
|e مؤلف
|q Khalil, Inji Mohammed Abu Saria
|9 476592
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| 242 |
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|a Employing the Principles of Dialogical Relationships Management on The Electronic Platforms of Egyptian Universities:
|b An Analytical Study
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|a توظيف مبادئ إدارة العلاقات الحوارية على المنصات الإلكترونية للجامعات المصرية:
|b دراسة تحليلية
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| 260 |
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|b جامعة القاهرة - كلية الإعلام - مركز بحوث الرأي العام
|c 2019
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|a 483 - 557
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|a بحوث ومقالات
|b Article
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|b The current study aims at exploring and analyzing the content presented on the electronic platforms of the Egyptian universities, including the official website, social networking pages to identify the dialogic or one way approach adopted by these universities in managing their relationships with stakeholders. Cairo University represents governmental universities, Misr University for Science & Technology as a private one and Nile University as a non- profitable, non-governmental university. This analysis can clarify to what extent these universities depend uses the dialogic principles for managing relationships with their publics on its electronic platforms. Findings of qualitative content analysis indicate that all three universities give more attention to usefulness of information and ease of interface than conservation of users, generation of return visits and activating dialogic feedback. Generally speaking Nile University is better than the two other universities in applying the dialogic principles on its electronic platforms.
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| 653 |
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|a المنصات الإلكترونية
|a الجامعات المصرية
|a العلاقات الحوارية
|a الثقافة التنظيمية
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| 773 |
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|4 فلم، راديو، تلفاز
|6 Film, Radio, Television
|c 010
|e Egyptian Journal of Public Opinion Research
|f Al-Maǧallaẗ al-Miṣriyyaẗ li-Buḥūṯ al-Raʼy al-’ām
|l 004
|m مج18, ع4
|o 1852
|s المجلة المصرية لبحوث الرأي العام
|v 018
|x 1110-5844
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| 856 |
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|n https://joa.journals.ekb.eg/article_92475.html
|u 1852-018-004-010.pdf
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| 930 |
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|d y
|p y
|q n
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| 995 |
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|a HumanIndex
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|c 1108385
|d 1108385
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