The Role of Language in Prophetic Movements’ Advertisements in Harare, Zimbabwe
| المصدر: | مجلة مصريقيا |
|---|---|
| الناشر: | جامعة عين شمس - كلية البنات للآداب والعلوم والتربية |
| المؤلف الرئيسي: | Mutonga, Lovemore (Author) |
| مؤلفين آخرين: | Mukaro, Laston (Co-Author) |
| المجلد/العدد: | ع1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2021
|
| الشهر: | يناير |
| الصفحات: | 65 - 90 |
| ISSN: |
2682-4116 |
| رقم MD: | 1124650 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | AraBase, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Linguistic Strategies | Prophetic Movements | Advertisements | Religious Discourse
|
| رابط المحتوى: |
عدد مرات التحميل
4
| المستخلص: |
The study examines language use in prophetic movements’ advertisements in Harare, Zimbabwe. Specifically, the research establishes and explains the significance of linguistic strategies which were used by Prophetic Movements in Harare, Zimbabwe. The purpose of the study is to demonstrate that language use in this context is an act of cognitive manipulation where the reader is strategically coerced to take up the message. The study is a qualitative research enterprise and it used document analysis as the method of data collection. The study was informed by Critical Discourse Analysis (CDA) by Fairclough (2003). The study established that Prophetic Movements employ code-switching and mixing, slang, interrogatives, imperatives, salutations and personal pronouns to lure potential congregants. The use of these linguistic strategies is motivated by the need to persuade congregants to attend the events being advertised. The use of linguistic strategies is determined by situational factors such as the need to market in order to withstand competition from other Prophetic Movements. |
|---|---|
| ISSN: |
2682-4116 |
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