The Effect of Strategic Orientation on the Competitive Advantage: Case Study a Sample of Economic Companies in Biskra
| المصدر: | مجلة ميلاف للبحوث والدراسات |
|---|---|
| الناشر: | المركز الجامعي عبد الحفيظ بوالصوف ميلة |
| المؤلف الرئيسي: | Moussi, Sihem (Author) |
| مؤلفين آخرين: | Kerdoudi, Sihem (Co-Author) |
| المجلد/العدد: | مج6, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2020
|
| الشهر: | ديسمبر |
| الصفحات: | 543 - 559 |
| ISSN: |
2392-5361 |
| رقم MD: | 1137522 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch, EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Strategic Orientation | Competitive Advantage | Competitive Strategies
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
The aim of this paper is to determine the impact of the dimensions of strategic orientation at the competitive advantage level. A questionnaire was developed especially to achieve this objective, and distributed to 30 supervisor from 4 economic institutions in ‘biskra’ representing the study sample. The study concludes several results of which the most important was the adoption of strategic orientations (Analysis, Defensiveness, Proactiveness and reactor). The results showed that there is a positive relationship between those orientations and competitive advantages. And the relationship between the Proactive orientations and competitive advantages the strongest relationships. The study recommended conducting similar studies applied in other firm’s in biskra environment, In addition to addressing the strategic orientations with other variables not covered in the current study. |
|---|---|
| ISSN: |
2392-5361 |
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