Major Ethical Issues in Marketing: A Descriptive Approach
| المصدر: | مجلة اقتصاديات المال والأعمال |
|---|---|
| الناشر: | المركز الجامعي عبدالحفيظ بوالصوف ميلة - معهد العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Bensalah, Abderrezak (Author) |
| المجلد/العدد: | مج5, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2021
|
| الشهر: | ماي |
| الصفحات: | 306 - 312 |
| DOI: |
10.37170/1986-005-001-017 |
| ISSN: |
2543-3784 |
| رقم MD: | 1174602 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Ethics | Ethical Issues | Marketing | Marketing Ethics
|
| رابط المحتوى: |
عدد مرات التحميل
21
| المستخلص: |
A significant number of studies have been conducted in order to show the importance of ethical conducts in the marketing practice, caused by irresponsible practices. The purpose of this paper is to provide a set of marketing ethical issues governing marketing practices, through a conceptual perspective, the proposed framework is based on the presentation of the marketing ethics definition, its role in improving marketing outcomes, and finally, a list of the major ethical issues have been highlighted. |
|---|---|
| ISSN: |
2543-3784 |
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