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الرئيسية > The Consumer Behavior Studies...>الوصف

The Consumer Behavior Studies Principles from an Ethical Perspective

المصدر: مجلة العلوم التجارية
الناشر: القطب الجامعي بالقليعة - مدرسة الدراسات العليا التجارية
المؤلف الرئيسي: Bensalah, Abderrezak (Author)
مؤلفين آخرين: Bouroumana, Abdelkader (Co-Author)
المجلد/العدد: مج20, عدد خاص
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2021
الشهر: يونيو
الصفحات: 205 - 217
ISSN: 1112-3818
رقم MD: 1257216
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
أخلاقيات التسويق | الممارسات التسويقية | سلوكيات المستهلكون
كلمات المؤلف المفتاحية:
Behavioral Study | Consumer Behavior | Marketing | Marketing Ethics | Scientific Marketing Study
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المستخلص: This paper summarizes the examining of some issues that may be faced in conducting the marketing consumer behavior studies, and that can strongly lead to marketing deception and bad marketing practices that may include harms to consumers. The purpose of this study is mainly to discuss different issues of the marketing studies of consumer behavior by showing some points that shape this kind of marketing studies so that these will be discussed through a scientific and ethical approach. The subject was discussed through showing some issues related to the behavioral study design and how those issues can affect negatively the study results that will be transformed to sensitive marketing decisions. The results revealed that the consumer behavior is a sensitive and complex subject that needs too much effort to be understood, and it is not easy ethically nor scientifically to influence it with whatever the marketing stimulus. The research theoretically proves that marketing with its general principles of gain maximization cannot mostly deal scientifically and healthily with the consumer behavior matters. Thus, academicians and practitioners should adopt an ethical perspective while designing the research and dealing with different alternatives in a way that benefit the company and consumers as well. THE CONSUMER BEHAVIOR STUDIES PRINCIPLES FROM AN ETHICAL PERSPECTIVE
ISSN: 1112-3818

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