The Relationship Between Electronic Word of Mouth and Customer Win Back: An Empirical Study on the Previous Customers of Telecom Egypt Company in Dakahlia Governorate
| المصدر: | مجلة الدراسات والبحوث التجارية |
|---|---|
| الناشر: | جامعة بنها - كلية التجارة |
| المؤلف الرئيسي: | Zaghloul, Doaa Sabry Abd El-Moati (Author) |
| مؤلفين آخرين: | Abd El-Hamid, Talaat Asaad (Advisor), Abd El-Latif, Mohamed Mahmud (Advisor) |
| المجلد/العدد: | س38, ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2018
|
| الصفحات: | 363 - 390 |
| ISSN: |
1110-1547 |
| رقم MD: | 1182588 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
عدد مرات التحميل
4
| المستخلص: |
This study is an attempt to know the relationship between the electronic word of mouth and customer win-back by implementation on the customers of Telecom Egypt Company in Dakahlia governorate, and in the following, the researcher discusses the contents of this study and they are the theoretical framework and literature review, the problem of study and its questions, and the objectives of study, and the hypotheses of study, and importance of study and the study's technique. Structure of the thesis: To achieve these objectives, the researcher will divide them into five chapters as follows: First chapter: The study's introduction: The researcher discusses (preface, literature reviews, problem of the study, objectives of the study, importance of the study, contents of the study). Second chapter: Theoretical framework and literature reviews. Third chapter: Research methodology. Fourth chapter: Field study. Fifth chapter: Results and recommendations. Then, the used references in this study will be presented, then the appendixes, and finally the abstract of thesis, a copy in Arabic and another one in English |
|---|---|
| ISSN: |
1110-1547 |
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