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|3 10.37136/0504-014-001-004
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|a fre
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|b الجزائر
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|a Khaldi, Ali
|e Author
|9 36778
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|a Marketing Alimentaire:
|b La Tendance est aux Produits «Sans»
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|a Food Marketing:
|b The Trend is in Products "Without"
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|b جامعة محمد خيضر بسكرة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير
|c 2020
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|a 1 - 22
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| 336 |
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|a بحوث ومقالات
|b Article
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|b Nutrition is a strong selling point. How then reassure the consumer? Many agribusiness companies are trying to position themselves on dozens of keywords, such as "no sugar or no fat, etc." At the level of each element of the marketing mix. The purpose of this article is to focus on the evolution of food marketing. Split into two parts, the article examines, on the one hand, the responsible behavior of the consumer in the point of sale and in front of his plate, and, on the other hand, the reaction of the producer and the distributor by highlighting the parameters. who promote the qualitative and quantitative consumption of their products.
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|d La nutrition est un argument de vente fort. Comment alors rassurer le consommateur ? Beaucoup d'entreprises agroalimentaires essayent de se positionner sur des dizaines de mots-clés, comme « sans sucre ou sans gras, etc. » au niveau de chaque élément du marketing mix. Le but de cet article est de faire le focus sur l’évolution du marketing alimentaire. Scindé en deux parties, l’article examine, d’une part, le comportement responsable du consommateur dans le point de vente et devant son assiette, et, d’autre part, la réaction du producteur et du distributeur en mettant en exergue les paramètres marketing qui favorisent la consommation qualitative et quantitative de leurs produits.
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|a التسويق الغذائي
|a السلوك الاستهلاكي
|a المنتجات الغذائية
|a العلامات التجارية
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| 692 |
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|b Consumer Behavior
|b Food Scandals
|b Provider Behavior
|b Nutrition Claims
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| 700 |
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|9 651652
|a Ziad, M`hamed
|e Co-Author
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| 773 |
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|4 الاقتصاد
|6 Economics
|c 004
|f Abḥāṯ iqtiṣādiyaẗ wa idāriyaẗ
|l 001
|m مج14, ع1
|o 0504
|s أبحاث اقتصادية وإدارية
|t Economic and Administrative Research
|v 014
|x 1112-7902
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| 856 |
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|u 0504-014-001-004.pdf
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| 930 |
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|d y
|p y
|q n
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| 995 |
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|a EcoLink
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| 999 |
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|c 1219243
|d 1219243
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