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|3 10.54241/2065-004-003-020
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|a eng
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|b الجزائر
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|a Abi, Khalida
|e Author
|9 522666
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|a Artificial Intelligence "AI":
|b Marketing Touchpoints
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|b جامعة أمحمد بوقرة بومرداس - مخبر أداء المؤسسات الاقتصادية الجزائرية في ظل الحركية الاقتصادية الدولية
|c 2021
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300 |
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|a 322 - 342
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|a بحوث ومقالات
|b Article
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|b Data analysts behind the "Marketing" desk keep trying to find links between identified data, but they can't easily find patterns in complex and huge amount of data, in order to generate insights. “There is where Artificial Intelligence brightly shines and supports many more functions intelligently in marketing department ... in real time...” The main objective for these papers is to put the magnifying-glass above the underlined part in the Previous §, To examine scene for marketing academics, managers and activists. Within trying to develop a marketing understanding of (AI) and its current potentials, in the way where we highlight its latest use-cases in the marketing context.
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|a الذكاء الاصطناعي
|a التسويق
|a التسويق الإلكتروني
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692 |
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|b Artificial Intelligence "AI"
|b AI Marketing
|b Marketing
|b Advertising
|b Online Advertising Campaign
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700 |
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|9 658391
|a Zakraoui, Salah
|e Co-Author
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700 |
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|9 658393
|a Benahmed, Ahmed
|e Co-Author
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|4 الإدارة
|6 Management
|c 020
|e International Journal of Economic Performance IJEP
|f Al-Mağallaẗ al-duwaliyaẗ li-l-adā’ al-iqtiṣādī
|l 003
|m مج4, ع3
|o 2065
|s المجلة الدولية للأداء الاقتصادي
|v 004
|x 2661-7161
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856 |
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|u 2065-004-003-020.pdf
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|d y
|p y
|q n
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|a EcoLink
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|c 1232577
|d 1232577
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