The Role of Technological and Marketing Capabilities in Achieving Innovation Ambidexterity: Analytical Study of the Opinions of a Sample Administrative Managers in the Private Banks in the Middle Euphrates Cities
| المصدر: | مجلة القادسية للعلوم الإدارية والاقتصادية |
|---|---|
| الناشر: | جامعة القادسية - كلية الادارة والاقتصاد |
| المؤلف الرئيسي: | Radhee, Jawad Mohsen (Author) |
| مؤلفين آخرين: | Atiyah, Zeman Sabeeh (Co-Author) |
| المجلد/العدد: | مج23, ع1 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2021
|
| الصفحات: | 1 - 15 |
| ISSN: |
1816-9171 |
| رقم MD: | 1234835 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Technological Capabilities | Marketing Capabilities | Innovation Ambidexterity
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
This study cheeks the impact of technological and marketing capabilities in their dimensions (market-sensing capability, brand management capability and customer relationship management capability) on the innovation ambidexterity in its dimensions (Innovation Exploratory and Innovation Exploitative). The study's sample includes (121) managers from private banks in (Diwaniyah, Babil, Najaf, Holy Karbala, and Muthanna). The study depends in collecting data and information on the analytical description method, and the questionnaire. The study concludes that there is a significant impact relationship for technological and marketing capabilities in the dimensions of innovation ambidexterity. |
|---|---|
| ISSN: |
1816-9171 |
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