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Effect of Complaints Handling on Customer Commitment: An Applied Study for the Sample of Patients' Views in Private Hospitals of Al-Furat Al-Awsat Region

المصدر: مجلة القادسية للعلوم الإدارية والاقتصادية
الناشر: جامعة القادسية - كلية الادارة والاقتصاد
المؤلف الرئيسي: Abdul-Rasool, Hussein Ali (Author)
مؤلفين آخرين: Chafat, Khaled Saleh (Co-Author)
المجلد/العدد: مج23, ع4
محكمة: نعم
الدولة: العراق
التاريخ الميلادي: 2021
الصفحات: 17 - 24
ISSN: 1816-9171
رقم MD: 1235255
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
كلمات المؤلف المفتاحية:
Complaint Handling | Customer Commitment
رابط المحتوى:
صورة الغلاف QR قانون
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LEADER 02559nam a22002297a 4500
001 1984064
041 |a eng 
044 |b العراق 
100 |a Abdul-Rasool, Hussein Ali  |e Author  |9 659414 
245 |a Effect of Complaints Handling on Customer Commitment:  |b An Applied Study for the Sample of Patients' Views in Private Hospitals of Al-Furat Al-Awsat Region 
260 |b جامعة القادسية - كلية الادارة والاقتصاد  |c 2021 
300 |a 17 - 24 
336 |a بحوث ومقالات  |b Article 
520 |b The dynamics of the business environment and the intensity of competition have led business organizations to direct their efforts to build long-term and close relationships with their customers, by providing a variety of options for customers to switch to competitors and trade-off between the services available from the organizations. Specifically in the area of health services, competition has become so intense that it is difficult to predict the future of market players in the light of the similar nature of services and their incentives for customer gain, which require arms with sophisticated and diverse competitive tools. This makes the study of the impact of processing a customer's complaints on enhancing the dimensions of the customer's commitment an important motivation in the preparation of this research, The research was applied to Middle Euphrates hospitals (Diwaniyah, Najaf al-Ashraf, Babylon and Holy Karbala), where the questionnaire form was used as the main data collection tool, with a study sample of 245 patients, to extract the required results. The statistical package (spss. V. 25 & amos. v. 25) was used. Association and impact tests have been used to verify the hypotheses of the study. The results of the statistical analysis supported the hypotheses of the study and showed the correlation and impact of the handling of complaints on the client's commitment. 
653 |a الخدمات الصحية  |a رضا المرضى  |a إدارة المستشفيات  |a العراق 
692 |b Complaint Handling  |b Customer Commitment 
700 |9 659889  |a Chafat, Khaled Saleh  |e Co-Author 
773 |4 الاقتصاد  |6 Economics  |c 002  |e Al-Qadisiyah Journal for Administrative & Economic Sciences  |f Maǧallaẗ al-qādisiyyaẗ li-l-ʻulūm al-idāriyyaẗ wa-al-iqtiṣādiyyaẗ  |l 004  |m مج23, ع4  |o 0478  |s مجلة القادسية للعلوم الإدارية والاقتصادية  |v 023  |x 1816-9171 
856 |u 0478-023-004-002.pdf 
930 |d n  |p y  |q n 
995 |a EcoLink 
999 |c 1235255  |d 1235255