Investigating the Effect of Internal, Competitive and Environmental Marketing Strategy on Performance with the Effect of Mediating the Development of Education
| المصدر: | مجلة القادسية للعلوم الإدارية والاقتصادية |
|---|---|
| الناشر: | جامعة القادسية - كلية الادارة والاقتصاد |
| المؤلف الرئيسي: | Poursalimi, Mojtaba (Author) |
| مؤلفين آخرين: | Rahimnia, Fariborz (Co-Author) , Al-Ramahi, Nadia Kazem Awad (Co-Author) |
| المجلد/العدد: | مج23, ع4 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2021
|
| الصفحات: | 59 - 70 |
| ISSN: |
1816-9171 |
| رقم MD: | 1235280 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Internal Marketing Strategy | Competitive Strategies | Environmental Factors | Education Development
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
Paying to provide better services to the customer requires various factors and resources, and manpower is the most important of these resources. Informed, trained, motivated and interested human resources who understand the organizational goals of meeting the needs of customers and can produce and provide quality products and services. The purpose of this study is to investigate the effect of internal, competitive and environmental marketing strategy on performance mediated by the development of education at Al-Qadisiyah University in Iraq. The study population in this study is all managers and staff of Al-Qadisiyah University in Iraq, whose number was 1432 people. Then, the relationship between the variables was analyzed by structural equation method and smart pls software. Finally, the results showed that internal, competitive and environmental marketing strategies have a positive and significant effect on performance mediated by the development of education at Al-Qadisiyah University in Iraq. |
|---|---|
| ISSN: |
1816-9171 |
عناصر مشابهة
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Investigating the Effect of Internal Marketing Strategy and Environmental Factors on Performance Mediated by Internal Processes at Al-Qadisiyah University in Iraq
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