Investigating the Effect of Internal, Competitive and Environmental Marketing Strategy on Performance with the Effect of Mediating the Development of Education
| المصدر: | مجلة القادسية للعلوم الإدارية والاقتصادية |
|---|---|
| الناشر: | جامعة القادسية - كلية الادارة والاقتصاد |
| المؤلف الرئيسي: | Poursalimi, Mojtaba (Author) |
| مؤلفين آخرين: | Rahimnia, Fariborz (Co-Author) , Al-Ramahi, Nadia Kazem Awad (Co-Author) |
| المجلد/العدد: | مج23, ع4 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2021
|
| الصفحات: | 59 - 70 |
| ISSN: |
1816-9171 |
| رقم MD: | 1235280 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Internal Marketing Strategy | Competitive Strategies | Environmental Factors | Education Development
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 02379nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 1984068 | ||
| 041 | |a eng | ||
| 044 | |b العراق | ||
| 100 | |a Poursalimi, Mojtaba |e Author |9 659744 | ||
| 245 | |a Investigating the Effect of Internal, Competitive and Environmental Marketing Strategy on Performance with the Effect of Mediating the Development of Education | ||
| 260 | |b جامعة القادسية - كلية الادارة والاقتصاد |c 2021 | ||
| 300 | |a 59 - 70 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b Paying to provide better services to the customer requires various factors and resources, and manpower is the most important of these resources. Informed, trained, motivated and interested human resources who understand the organizational goals of meeting the needs of customers and can produce and provide quality products and services. The purpose of this study is to investigate the effect of internal, competitive and environmental marketing strategy on performance mediated by the development of education at Al-Qadisiyah University in Iraq. The study population in this study is all managers and staff of Al-Qadisiyah University in Iraq, whose number was 1432 people. Then, the relationship between the variables was analyzed by structural equation method and smart pls software. Finally, the results showed that internal, competitive and environmental marketing strategies have a positive and significant effect on performance mediated by the development of education at Al-Qadisiyah University in Iraq. | ||
| 653 | |a الإدارة التعليمية |a التسويق الداخلي |a القدرة التنافسية |a التميز المؤسسي |a مؤسسات التعليم العالي |a العراق | ||
| 692 | |b Internal Marketing Strategy |b Competitive Strategies |b Environmental Factors |b Education Development | ||
| 700 | |9 659746 |a Rahimnia, Fariborz |e Co-Author | ||
| 700 | |9 659749 |a Al-Ramahi, Nadia Kazem Awad |e Co-Author | ||
| 773 | |4 الاقتصاد |6 Economics |c 006 |e Al-Qadisiyah Journal for Administrative & Economic Sciences |f Maǧallaẗ al-qādisiyyaẗ li-l-ʻulūm al-idāriyyaẗ wa-al-iqtiṣādiyyaẗ |l 004 |m مج23, ع4 |o 0478 |s مجلة القادسية للعلوم الإدارية والاقتصادية |v 023 |x 1816-9171 | ||
| 856 | |u 0478-023-004-006.pdf | ||
| 930 | |d n |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1235280 |d 1235280 | ||
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