The Effect of Internal Marketing on Enhancing the Quality of Educational Services in Al-Mustansiriya University with the Mediating Role of Staff Motivation
| المصدر: | مجلة المستنصرية للدراسات العربية والدولية |
|---|---|
| الناشر: | الجامعة المستنصرية - مركز المستنصرية للدراسات العربية والدولية |
| المؤلف الرئيسي: | Poursalimi, Mojtaba (Author) |
| مؤلفين آخرين: | Al-Maleki, Ruaa (Co-Author) |
| المجلد/العدد: | ع84 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2023
|
| الصفحات: | 28 - 50 |
| DOI: |
10.35155/0965-000-084-005 |
| ISSN: |
2070-898X |
| رقم MD: | 1468433 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Internal Marketing | Quality of Educational Services | Quality of Educational Services
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
In this study, by implementing the title of the research which is the effect of internal marketing on enhancing the quality of educational services in Al-Mustansiriyah University with the mediating role of staff motivation, the researcher attempts to answer the question: "Does internal marketing have a significant effect on enhancing the quality of educational services in the Al-Mustansiriyah university with the mediating role of staff motivation? Therefore, the present research is applied in terms of purpose. The research method of the present study is descriptive and in terms of data collection is a survey-analytical research. The statistical population includes all the staff of Al-Mustansiriyah University. The statistical population of this study comprises approximately 400 people. Thus, according to Cochran's formula, a statistical sample of 196 staffs was randomly selected. In order to measure internal marketing, the standard Foreman and Manny internal marketing questionnaire was used, to measure staff motivation, Hackman and Oldham questionnaire was used, and to measure the service quality, the service quality questionnaire of higher education centers was used using SERVQUAL model and then they were analyzed using structural equations modeling method and SmartPLS software. Eventually, the results indicated that internal marketing has a positive and significant effect on increasing the quality of educational services in Al-Mustansiriyah University with the mediating role of staff motivation. |
|---|---|
| ISSN: |
2070-898X |
عناصر مشابهة
-
Investigating the Effect of Internal, Competitive and Environmental Marketing Strategy on Performance with the Effect of Mediating the Development of Education
بواسطة: Poursalimi, Mojtaba منشور: (2021) -
Investigating the Effect of Internal Marketing Strategy and Environmental Factors on Performance Mediated by Internal Processes at Al-Qadisiyah University in Iraq
بواسطة: Poursalimi, Mojtaba منشور: (2021) -
Effect of Emotional Intelligence on Students' Loyalty, and the Mediating Role of Education Service Quality and Students' Satisfaction: Middle East University Case Study
بواسطة: Bdour, Nazek Mahmoud منشور: (2015) -
Mediating Role of E-Satisfaction between Higher Education Institution’s Online Marketing and Students’ Enrollment Decision
بواسطة: Taha, Amna Mohamed Mahmoud منشور: (2023) -
The Effect of Cyberloafing Behavior and Organizational Commitment on Job Performance: Applied Research on Al- Mustansiriya University Employees and Academics
بواسطة: محمد، زهراء صباح منشور: (2024)
