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|a ara
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|b مصر
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|a طوس، سارة فايز عبدالمسيح
|q Tous, Sarah Fayez Abdulmasih
|e مؤلف
|9 256107
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|a استراتيجيات الاتصال لمنظمة الصحة العالمية لإدارة أزمة Covid-19:
|b دراسة تحليلية على المؤتمر الصحفي
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|a The Communication Strategies of World Health Organization for the Covid-19 Crisis Management:
|b Analytical Study on the Press Conference
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|b جامعة القاهرة - كلية الإعلام - قسم الصحافة
|c 2021
|g ديسمبر
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|a 601 - 673
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|a بحوث ومقالات
|b Article
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|b The study aimed to determine the communication strategies used in the communication management of Covid-19 crisis through press conference that organized by the World Health Communication, and evaluate the role of WHO at The Covid-19 crisis management through press conferences. The study depended on the survey methodology with analytical method, and the study was applied at a sample of 105 press conferences, it also was conducted within the framework of the situational crisis communication theory (SCCT). The results of the study reveal that: 1- The WHO relied on the strategy of building image and protecting the reputation through the three stages of the Covid-19 crisis. 2- The chairman of WHO was keen to preside on press conferences and presentation all information about Covid-19 crisis development. 3- The organization hasn't concerned with some people groups as elderly people, chronic diseases, children and women. 4- The WHO used interactive tools at the Covid-19 crisis management, especially on rising stage.
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|a الصحة العالمية
|a فيروس كورونا "كوفيد-19"
|a إدارة الأزمات
|a النظرية الاتصالية
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773 |
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|4 الاتصالات
|6 Communication
|c 022
|e The Scientific Journal of Journal of Journalism Research
|f Al-Mağallah Al-ʿilmiyyah Li-Bīḥūṯ Al-Ṣaḥāfah
|l 022
|m ع22
|o 1863
|s المجلة العلمية لبحوث الصحافة
|v 000
|x 2356-9158
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856 |
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|u 1863-000-022-022.pdf
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|d y
|p y
|q n
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|a HumanIndex
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|c 1240529
|d 1240529
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