The Impact of the Communication Strategy in Achieving the Competitive Advantage of Economic Institutions
| المصدر: | مجلة طبنة للدراسات العلمية الأكاديمية |
|---|---|
| الناشر: | المركز الجامعي سي الحواس بريكة |
| المؤلف الرئيسي: | Bouhella, Chahira (Author) |
| المجلد/العدد: | مج4, ع3 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2021
|
| الصفحات: | 1241 - 1256 |
| DOI: |
10.51841/2159-004-003-064 |
| ISSN: |
2661-7633 |
| رقم MD: | 1254830 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Communication | Strategy | Competitive Advantage | Mobilis Company | Environment
|
| رابط المحتوى: |
عدد مرات التحميل
14
| المستخلص: |
The present study aims to research the impact of the communication strategy in achieving competitive advantage of service institutions, focusing on “Mobilis” Company case. Its main objectives is to identify the concept of communication strategy, address the axis of competitive advantage and determine the importance of communication strategy to achieve the competitive advantage. Concerning the practical part of the study, it has to deal with the case of “Mobilis” Company. As far as the research method is concerned, this study is conducted following the descriptive analytical method. The obtained results presented an important outcome, that is the fact that the competitive advantage cannot be achieved without the strategic planning of the communication. |
|---|---|
| ISSN: |
2661-7633 |
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