Purchase Marketing in the Oil & Gas Industry: The Case of Sonatrach Joint Ventures
| المصدر: | مجلة العلوم التجارية |
|---|---|
| الناشر: | القطب الجامعي بالقليعة - مدرسة الدراسات العليا التجارية |
| المؤلف الرئيسي: | Hammoutene, Ali (Author) |
| مؤلفين آخرين: | Zanoun, Abderrahmane (Author) |
| المجلد/العدد: | مج15, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2016
|
| الشهر: | ديسمبر |
| الصفحات: | 125 - 145 |
| ISSN: |
1112-3818 |
| رقم MD: | 1256947 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Purchase Marketing | Specifications | Customer-supplier Relationship | E-Procurement | Buying Centre | Purchasing | Extended Enterprise
|
| رابط المحتوى: |
عدد مرات التحميل
3
| LEADER | 01915nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 2008237 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |a Hammoutene, Ali |e Author |9 582398 | ||
| 245 | |a Purchase Marketing in the Oil & Gas Industry: |b The Case of Sonatrach Joint Ventures | ||
| 260 | |b القطب الجامعي بالقليعة - مدرسة الدراسات العليا التجارية |c 2016 |g ديسمبر | ||
| 300 | |a 125 - 145 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This paper focuses on purchase marketing with an identification of key success factors in the Algerian oil and gas sector by providing empirical evidence on a selected sample of SONATRACH joint ventures with foreign counterparts. The paper starts with a critical analysis of current literature review on B2B marketing and purchase marketing subsequently followed by a presentation of special features of the oil and gas sector with highlights of the importance of purchasing in this context. Finally, the paper identifies critical factors to the success of purchase marketing within SONATRACH’s joint ventures with special attention to: customer-supplier relationships, e-procurement, contracting procedures, category purchasing, quality of specifications, project planning, management support as well as multidisciplinary skills of purchasing staff. | ||
| 653 | |a النشاط التجاري |a الخدمات الشرائية |a التسوق الالكتروني | ||
| 692 | |b Purchase Marketing |b Specifications |b Customer-supplier Relationship |b E-Procurement |b Buying Centre |b Purchasing |b Extended Enterprise | ||
| 700 | |9 670308 |a Zanoun, Abderrahmane |e Author | ||
| 773 | |4 الاقتصاد |6 Economics |c 009 |e Business Sciences Review |l 002 |m مج15, ع2 |o 2132 |s مجلة العلوم التجارية |v 015 |x 1112-3818 | ||
| 856 | |u 2132-015-002-009.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1256947 |d 1256947 | ||
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