Power, Consumers’ Perception of Ethical Products, and Purchase Intention: The Case of the Clothing Industry
| المصدر: | المجلة العلمية للدراسات التجارية والبيئية |
|---|---|
| الناشر: | جامعة قناة السويس - كلية التجارة بالاسماعيلية |
| المؤلف الرئيسي: | Mahmoud, Amira Sami Ahmed (Author) |
| مؤلفين آخرين: | El-Hendawy, Mohamed Abdallah (Co-Author) , Gad, Amira Sayed (Co-Author) , Lotfy, Mohamed Ahmed (Co-Author) |
| المجلد/العدد: | مج14, ع1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2023
|
| الشهر: | يناير |
| الصفحات: | 1 - 27 |
| ISSN: |
2090-3782 |
| رقم MD: | 1383086 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Ethical Products | Power | Purchase Intention | Experimental Design
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
The present research examines how power influences consumers’ perception of and intention for regular and ethical products. One experimental study was conducted to test the proposed relationships using hypothetical purchase scenarios. A total of 201 participants were recruited from an online data collection website and randomly assigned to a regular (vs. ethical) attributes condition and asked to read an advertisement about a sweatshirt. The results provided evidence for the differential effects of power on consumers’ purchase intention for regular and ethical products. However, the results partially supported the interaction between power and regular (vs. ethical) attributes on consumers’ purchase intention for regular and ethical products. Specifically, the results found that consumers experiencing a state of high-power were less inclined to buy regular products emphasizing regular (vs. ethical) attributes. In contrast, consumers experiencing a state of low-power were more inclined to buy ethical products emphasizing ethical (vs. regular) attributes. This research makes important contributions as to how consumers’ purchase intention varies as a function of power states and increases our understanding of the role of power in consumer behavior. |
|---|---|
| ISSN: |
2090-3782 |
عناصر مشابهة
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The Role of Agency-Communion on the Relationship between Power, Consumers’ Perception of Ethical Products, and Purchase Intention: Mediation Model
بواسطة: Mahmoud, Amira Sami Ahmed منشور: (2023) -
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بواسطة: الفراج، شاكر بدر الدين خالد منشور: (2023) -
Advertising on Social Media and its Effect on Influencing Consumer Purchase Intention
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The Impact of Snapchat Advertisements on Saudi Consumers Purchase Intention: A Focus on Tourism Products
بواسطة: العطوى، خالد دويشر سالم منشور: (2023) -
Factors Influencing Jordanian Consumer’s Intention to Purchase Branded Product A Viewpoint of Yarmouk University student in Irbid City
بواسطة: العزام، عبدالفتاح محمود منشور: (2018)
