The Impact of Online Word-of-Mouth on Purchase Intention: An Applied Study on Hospitality Industry in Egypt
| العنوان بلغة أخرى: |
أثر آراء المستهلكين عبر الانترنت علي نية الشراء: دراسة تطبيقية علي قطاع الفنادق في مصر |
|---|---|
| المصدر: | مجلة الدراسات والبحوث التجارية |
| الناشر: | جامعة بنها - كلية التجارة |
| المؤلف الرئيسي: | Al-subbagh, Shawky Mohamed (Author) |
| مؤلفين آخرين: | Abd El-Samea, Aya Atef (Co-Author) |
| المجلد/العدد: | س41, ع3 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2021
|
| الصفحات: | 713 - 737 |
| ISSN: |
1110-1547 |
| رقم MD: | 1282869 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
عدد مرات التحميل
23
| المستخلص: |
Research objectives: The main objective of this research is to investigate the impact of online word-of-mouth on purchase intention. This research is aiming to explain whether determinants for acceptance of online word-of-mouth (Susceptibility of online reviews-General Credibility-General persuasiveness) affect booking intention via online booking websites (booking-TripAdvisor-Trivago). Research methodology: The survey method was used for data collection in this research. A self-administered questionnaire was distributed to a sample of 372 from online booking web sites users. Research Results: It was found that there is a significant and positive relationship between determinants for acceptance of online word-of-mouth (Susceptibility to online reviews-General Credibility-General persuasiveness) and booking intention via online booking websites. |
|---|---|
| ISSN: |
1110-1547 |
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