The Impact of Online Word-of-Mouth on Purchase Intention: An Applied Study on Hospitality Industry in Egypt
| العنوان بلغة أخرى: |
أثر آراء المستهلكين عبر الانترنت علي نية الشراء: دراسة تطبيقية علي قطاع الفنادق في مصر |
|---|---|
| المصدر: | مجلة الدراسات والبحوث التجارية |
| الناشر: | جامعة بنها - كلية التجارة |
| المؤلف الرئيسي: | Al-subbagh, Shawky Mohamed (Author) |
| مؤلفين آخرين: | Abd El-Samea, Aya Atef (Co-Author) |
| المجلد/العدد: | س41, ع3 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2021
|
| الصفحات: | 713 - 737 |
| ISSN: |
1110-1547 |
| رقم MD: | 1282869 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
عدد مرات التحميل
25
| LEADER | 02061nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 2039098 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |a Al-subbagh, Shawky Mohamed |e Author |9 681972 | ||
| 245 | |a The Impact of Online Word-of-Mouth on Purchase Intention: |b An Applied Study on Hospitality Industry in Egypt | ||
| 246 | |a أثر آراء المستهلكين عبر الانترنت علي نية الشراء: |b دراسة تطبيقية علي قطاع الفنادق في مصر | ||
| 260 | |b جامعة بنها - كلية التجارة |c 2021 | ||
| 300 | |a 713 - 737 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b Research objectives: The main objective of this research is to investigate the impact of online word-of-mouth on purchase intention. This research is aiming to explain whether determinants for acceptance of online word-of-mouth (Susceptibility of online reviews-General Credibility-General persuasiveness) affect booking intention via online booking websites (booking-TripAdvisor-Trivago). Research methodology: The survey method was used for data collection in this research. A self-administered questionnaire was distributed to a sample of 372 from online booking web sites users. Research Results: It was found that there is a significant and positive relationship between determinants for acceptance of online word-of-mouth (Susceptibility to online reviews-General Credibility-General persuasiveness) and booking intention via online booking websites. | ||
| 653 | |a حماية المستهاك |a السلوك الشرائي |a الشبكة العنكبوتية |a صناعة السياحة |a مصر | ||
| 700 | |a Abd El-Samea, Aya Atef |e Co-Author |9 681976 | ||
| 773 | |4 الإدارة |4 الاقتصاد |6 Management |6 Economics |c 025 |f Mağallaẗ Al-Dirāsāt wa Al-Buḥūṯ Al-Tiǧāriyyaẗ |l 003 |m س41, ع3 |o 1918 |s مجلة الدراسات والبحوث التجارية |t Journal of Studies and Business Research |v 041 |x 1110-1547 | ||
| 856 | |u 1918-041-003-025.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1282869 |d 1282869 | ||
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