The Impact of Digital Marketing as an Intermediate Variable in the Relationship between Sustainable Supply Chain Management Practices and the Sustainable Performance of Electrical and Electronic Device Manufacturers
| المصدر: | المجلة العلمية للدراسات التجارية والبيئية |
|---|---|
| الناشر: | جامعة قناة السويس - كلية التجارة بالاسماعيلية |
| المؤلف الرئيسي: | Abd Elaal, Abd Elaal Abd Allah (Author) |
| المجلد/العدد: | مج13, ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2022
|
| الشهر: | أبريل |
| الصفحات: | 1117 - 1193 |
| DOI: |
10.21608/jces.2022.248162 |
| ISSN: |
2090-3782 |
| رقم MD: | 1295032 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Supply Chain Management Practices | Digital Marketing | Sustainable Organizational Performance
|
| رابط المحتوى: |
عدد مرات التحميل
38
| المستخلص: |
The study aimed to identify the relationship between sustainable supply chain management practices and the sustainable performance of the organization when mediating digital marketing by applying to electrical and electronic device manufacturers, and the study was conducted on a sample of 390 individual marketing, procurement, and store managers of the companies studied. Using the AMOS structural construction equation to test the relationship between the study variables shows a positive moral correlation between sustainable supply chain management practices and the sustainable performance of in-practice food manufacturers and digital marketing. Statistical analysis results have shown a positive moral impact of sustainable supply chain management practices on both digital marketing and the organization's sustainable performance and a positive moral impact of digital marketing on the organization's sustainable performance. Finally, the study found that digital marketing mediates the relationship between sustainable supply chain management practices and the organization's sustainable performance. In the light of the study results, a set of recommendations was proposed that could contribute to supporting and strengthening the role of both the sustainable supply chain. |
|---|---|
| ISSN: |
2090-3782 |
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