The Customers Unloyalty Factors in the Algerian Mobile Telephony Market
| المصدر: | مجلة اقتصاديات الأعمال والتجارة |
|---|---|
| الناشر: | جامعة محمد بوضياف المسيلة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Benomier, Yacine (Author) |
| مؤلفين آخرين: | Sekhri, Omar (Co-Author) |
| المجلد/العدد: | مج7, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2022
|
| الشهر: | سبتمبر |
| الصفحات: | 259 - 268 |
| ISSN: |
2543-3709 |
| رقم MD: | 1327745 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Loyalty | Unloyalty | Multi-Possession | Sales Promotion | Telephony Mobile
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 01973nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 2086111 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 703923 |a Benomier, Yacine |e Author | ||
| 245 | |a The Customers Unloyalty Factors in the Algerian Mobile Telephony Market | ||
| 260 | |b جامعة محمد بوضياف المسيلة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |c 2022 |g سبتمبر | ||
| 300 | |a 259 - 268 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b In a market known by a wild competition, the analysis of the loyalty concept becomes increasingly difficult, caused by the increased number of the promotional actions influencing the customers behavior in the Algerian mobile telephony market. This research is aims to analyze the unloyalty factors by analyzing the profile of a multi-owner through the identification of the most reasons of this behavior. To answer all these interrogations, a survey was carried out near 2000 customers representing the three operators: Djezzy; Mobilis and Ooredoo. The examination of the different responses leads us to confirm that the behavior of unloyalty is becoming a rule in this market resulting from the weakness of the change barriers between operators and the fierce competition multiplying the number of free sales promotional offers. | ||
| 653 | |a الهواتف المحمولة |a ولاء العملاء |a سلوك التعددية |a الإجراءات الترويجية | ||
| 692 | |b Loyalty |b Unloyalty |b Multi-Possession |b Sales Promotion |b Telephony Mobile | ||
| 700 | |9 703927 |a Sekhri, Omar |e Co-Author | ||
| 773 | |4 الاقتصاد |6 Economics |c 015 |f Mağallaẗ iqtiṣādiyāt al-aՙmāl wa al-tiğāraẗ |l 002 |m مج7, ع2 |o 1788 |s مجلة اقتصاديات الأعمال والتجارة |t Journal of Business and Commerce Economics |v 007 |x 2543-3709 | ||
| 856 | |u 1788-007-002-015.pdf | ||
| 930 | |d n |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1327745 |d 1327745 | ||
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