The Role of Packaging Design in Attracting the Consumer: A Case Study of Givenchy and Chanel Perfume
| المصدر: | مجلة الواحات للبحوث والدراسات |
|---|---|
| الناشر: | جامعة غرداية |
| المؤلف الرئيسي: | Dalal, Difi (Author) |
| المجلد/العدد: | مج15, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2022
|
| الشهر: | ديسمبر |
| الصفحات: | 1227 - 1244 |
| DOI: |
10.54246/1548-015-002-065 |
| ISSN: |
1112-7163 |
| رقم MD: | 1337890 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink, IslamicInfo, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Packaging | Packaging Design | Consumer | Primary Packaging | Consumer Behavior
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
This Study Aims To Clarify The Role Of Packaging Design In Influencing The Purchasing Behavior Of The Consumer, A Comparative Study Between Chanel And Givenchy Perfume, By Distributing Questionnaires To A Sample Limited To 60 Females, And This Was Done In July 2021, By Studying The Packaging In Terms Of Quality And The Shape And Design And Their Role In Attracting The Consumer, And This Study Concluded That The Packaging Is Not Enough For Repurchase And That The Brand Plays The Largest Role In Making The Purchase, Which Indicates That The Latter Contributes More To Attracting The Consumer. |
|---|---|
| ISSN: |
1112-7163 |
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