The Role of Packaging Design in Attracting the Consumer: A Case Study of Givenchy and Chanel Perfume
| المصدر: | مجلة الواحات للبحوث والدراسات |
|---|---|
| الناشر: | جامعة غرداية |
| المؤلف الرئيسي: | Dalal, Difi (Author) |
| المجلد/العدد: | مج15, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2022
|
| الشهر: | ديسمبر |
| الصفحات: | 1227 - 1244 |
| DOI: |
10.54246/1548-015-002-065 |
| ISSN: |
1112-7163 |
| رقم MD: | 1337890 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink, IslamicInfo, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Packaging | Packaging Design | Consumer | Primary Packaging | Consumer Behavior
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 01893nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 2094632 | ||
| 024 | |3 10.54246/1548-015-002-065 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 642376 |a Dalal, Difi |e Author | ||
| 245 | |a The Role of Packaging Design in Attracting the Consumer: |b A Case Study of Givenchy and Chanel Perfume | ||
| 260 | |b جامعة غرداية |c 2022 |g ديسمبر | ||
| 300 | |a 1227 - 1244 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This Study Aims To Clarify The Role Of Packaging Design In Influencing The Purchasing Behavior Of The Consumer, A Comparative Study Between Chanel And Givenchy Perfume, By Distributing Questionnaires To A Sample Limited To 60 Females, And This Was Done In July 2021, By Studying The Packaging In Terms Of Quality And The Shape And Design And Their Role In Attracting The Consumer, And This Study Concluded That The Packaging Is Not Enough For Repurchase And That The Brand Plays The Largest Role In Making The Purchase, Which Indicates That The Latter Contributes More To Attracting The Consumer. | ||
| 653 | |a العلامات التجارية |a عطر شانيل |a السلوكيات الشرائية |a جذب المستهلك |a تصميم العبوات | ||
| 692 | |b Packaging |b Packaging Design |b Consumer |b Primary Packaging |b Consumer Behavior | ||
| 773 | |4 العلوم الإنسانية ، متعددة التخصصات |4 العلوم الاجتماعية ، متعددة التخصصات |6 Humanities, Multidisciplinary |6 Social Sciences, Interdisciplinary |c 065 |e El-Wahat Journal for Research and Studies |f Mağallaẗ al-wāḥāt li-l-buḥūṯ wa al-dirāsāt |l 002 |m مج15, ع2 |o 1548 |s مجلة الواحات للبحوث والدراسات |v 015 |x 1112-7163 | ||
| 856 | |u 1548-015-002-065.pdf | ||
| 930 | |d n |p y |q y | ||
| 995 | |a EcoLink | ||
| 995 | |a IslamicInfo | ||
| 995 | |a HumanIndex | ||
| 999 | |c 1337890 |d 1337890 | ||
عناصر مشابهة
-
The Role of Brand Loyalty as a Mediating Cause- Variable in the Relationship between Related Marketing and Consumer Repurchasing Decision
بواسطة: Ibrahim, Marwa Mahmoud منشور: (2018) -
Braille Readability in Packaging Design of Egyptian Pharmaceutical Packaging for Visually Impaired
بواسطة: Mohamed, Randa Darwish منشور: (2016) -
The Role of Market Knowledge in Increasing Market Share: The Case Study of the Regional Fund for Agricultural Cooperation
بواسطة: Dalal, Difi منشور: (2021) -
Market Knowledge as a Tool to Achieve Competitive Advantage: Case study National Insurance Company Saa
بواسطة: Dalal, Difi منشور: (2021) -
Determinants of Consumer Behavior and Prospective Purchase Decisions in E-Commerce Environment: Evidence from Palestine
بواسطة: السلوادي، عبدالرحمن حسن منشور: (2022)
