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الرئيسية > Peer-To-Peer Accommodation as...>الوصف

Peer-To-Peer Accommodation as an Alternative to Hotels: Customers' Motivational Factors, Attitude and Behavioral Intentions

المصدر: المجلة العلمية لكلية السياحة والفنادق
الناشر: جامعة الإسكندرية - كلية السياحة والفنادق
المؤلف الرئيسي: Gamal, Noha (Author)
مؤلفين آخرين: Nassar, Mohamed (Co-Author) , Kamal, Mohamed (Co-Author) , Elsaqqa, Moustafa (Co-Author)
المجلد/العدد: ع19, الإصدار2
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2022
الصفحات: 108 - 124
DOI: 10.21608/thalexu.2022.179210.1093
ISSN: 2314-7024
رقم MD: 1344038
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: HumanIndex
مواضيع:
الاقتصاد التشاركي | العوامل التحفيزية | النوايا السلوكية | مصر
كلمات المؤلف المفتاحية:
Sharing Economy | Peer-To-Peer Accommodation | Airbnb | Customers` Attitude | Motivating Factors | Behavioral Intentions
رابط المحتوى:

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المستخلص: The current research aims to study the concept of sharing economy in the context of peer-to-peer accommodation in Egypt through Airbnb platform and to determine the factors which motivate customers to choose this intended service. The research applied a descriptive quantitative approach. A multiple-frame non-random sampling approach was deemed necessary. Data were collected via an online survey using anonymous link and 353 valid responses from Airbnb` s adult users. Results indicated the influence of six factors that motivate customers to choose peer-to-peer accommodation; economic benefits, home benefits, social benefits, local authenticity, novelty, and sharing economy ethos. Moreover, customers` attitude was significantly related to behavioral intentions and perceived value proved to be a mediator between motivating factors and customers` attitude towards peer-to-peer accommodation. Customers` attitude also came out to be a mediator between the motivating factors and behavioral intentions. Derived from the theory of planned behavior (TPB) which is based on the theory of reasoned action (TRA), the current research determined only six motivating factors for participating in peer-to-peer accommodation. Future researches may investigate other factors. The research provides implications for peer-to-peer accommodation providers and for hotel marketers.
ISSN: 2314-7024

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