The Effect of Cognitive Dissonance on Perceived Quality and Perceived Risk Caused by Country of Origin Misclassification Awareness: An Applied Study on Fashion Industry in Egypt
| المصدر: | المجلة العلمية للاقتصاد والتجارة |
|---|---|
| الناشر: | جامعة عين شمس - كلية التجارة |
| المؤلف الرئيسي: | Fikry, Maha Samir (Author) |
| مؤلفين آخرين: | Kheir El Din, Amr (Advisor) , Abd-Elmageed, Mohamed Hassan (Advisor) |
| المجلد/العدد: | ع3 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2022
|
| الشهر: | أكتوبر |
| الصفحات: | 321 - 342 |
| ISSN: |
2636-2562 |
| رقم MD: | 1372943 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Country of Origin | Cognitive Dissonance | Perceived Quality | Perceived Risk | Fashion Industry | Misclassification Awareness | Product Quality Consumer Perception Marketing Activities | Consumer Behavior | Brand Name
|
| رابط المحتوى: |
عدد مرات التحميل
7
| المستخلص: |
Globally, country-of-origin and its effects, has been among the most recent and fruitful areas of research. Through this descriptive study done, the researcher used the quantitative approach which is based on 384 surveys’, the purpose is to study and measure the cognitive dissonance resulted from the country-of-origin misclassification awareness, the research is conducted as a mall intercept at the stores of Charles & Keith located in Cairo, Giza and 6 October cities. The study showed significant cognitive dissonance after knowing the real Country of origin of Charles & Keith brand, where they chose an English brand name while it’s a Malaysian originated brand, testing the perception of quality, and risk, before and after the real Country of origin gave insights on how significant the results were, our study demonstrates that respondents after feeling cognitive dissonance their perception about quality and risk have chaged, their risk perceptions increased and their value perception decreased. |
|---|---|
| ISSN: |
2636-2562 |
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