The Effect of Cognitive Dissonance on Perceived Quality and Perceived Risk Caused by Country of Origin Misclassification Awareness: An Applied Study on Fashion Industry in Egypt
| المصدر: | المجلة العلمية للاقتصاد والتجارة |
|---|---|
| الناشر: | جامعة عين شمس - كلية التجارة |
| المؤلف الرئيسي: | Fikry, Maha Samir (Author) |
| مؤلفين آخرين: | Kheir El Din, Amr (Advisor) , El-Hayawan, Hassan (Advisor) |
| المجلد/العدد: | ع3 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2022
|
| الشهر: | أكتوبر |
| الصفحات: | 343 - 359 |
| ISSN: |
2636-2562 |
| رقم MD: | 1372947 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Country of Origin | Cognitive Dissonance | Perceived Value | Fashion Industry | Misclassification Awareness | Product Value | Consumer Perception | Marketing Activities | Consumer Behavior | Brand Name
|
| رابط المحتوى: |
عدد مرات التحميل
6
| المستخلص: |
Globally, country-of-origin and its effects, has been among the most recent and fruitful areas of research. Through this exploratory study done, the researcher used quantitative approach which is based on surveys’ for consumers, the purpose is to study and measure the cognitive dissonance resulted from the country-of-origin misclassification awareness, the research is conducted as a mall intercept. The study showed significant cognitive dissonance after knowing the real country of origin , testing the perception of value, before and after the real country of origin gave insights on how significant the results were, our study demonstrates that respondents after feeling cognitive dissonance. |
|---|---|
| ISSN: |
2636-2562 |
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