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The Effect of Product Innovation on Customer Satisfaction: The Moderating Effect of Corporate Reputation: An Applied Study on Food and Beverage Brands in Egypt

المصدر: المجلة العلمية للاقتصاد والتجارة
الناشر: جامعة عين شمس - كلية التجارة
المؤلف الرئيسي: Mahmoud, Rana Samir (Author)
مؤلفين آخرين: Kheir El Din, Amr (Advisor) , Abd-Elmageed, Mohamed Hassan (Advisor)
المجلد/العدد: ع3
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2022
الشهر: أكتوبر
الصفحات: 381 - 402
ISSN: 2636-2562
رقم MD: 1372961
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
كلمات المؤلف المفتاحية:
Product Innovation | New Products | Product Modifications | Customer Satisfaction | Corprate Reputation | Food and Beverage Brands | Food Retailers | Supermarkets | Egypt
رابط المحتوى:
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LEADER 02338nam a22002417a 4500
001 2124297
041 |a eng 
044 |b مصر 
100 |9 727118  |a Mahmoud, Rana Samir  |e Author 
245 |a The Effect of Product Innovation on Customer Satisfaction:  |b The Moderating Effect of Corporate Reputation: An Applied Study on Food and Beverage Brands in Egypt 
260 |b جامعة عين شمس - كلية التجارة  |c 2022  |g أكتوبر 
300 |a 381 - 402 
336 |a بحوث ومقالات  |b Article 
520 |b  The aim of this research is to determine the effect of product innovation on customer satisfaction with the moderating effect of corporate reputation of food and beverage brands in Egypt. The non-proportionate quota sampling technique was utilized to collect the data by distributing 400 questionnaires on shoppers through mall intercepts in front of large supermarkets. SPSS is used to analyze the data collected to develop descriptive statistics for demographic variables and research constructs, testing reliability and intrinsic validity by using Cronbach alpha and conformity analysis, exploratory factor analysis,and regression alaysis. The research findings have proven that product innovation has a significant positive relationship on the dependent variable which is customer satisfaction and that corporate reputation has a significant positive effect on this relationship. The results will enable the food and beverage marketing managers to recognize how essencial product innovation to put their coming strategic plans accordingly. 
653 |a رضا العملاء  |a العلامات التجارية  |a الميزة التنافسية  |a مصر 
692 |b Product Innovation  |b New Products  |b Product Modifications  |b Customer Satisfaction  |b Corprate Reputation  |b Food and Beverage Brands  |b Food Retailers  |b Supermarkets  |b Egypt 
700 |a Kheir El Din, Amr  |e Advisor  |9 576173 
700 |a Abd-Elmageed, Mohamed Hassan  |e Advisor  |9 529261 
773 |4 الاقتصاد  |4 الإدارة  |6 Economics  |6 Management  |c 031  |e Scientific Journal for Economic & Commerce  |f Al-Maġallah Al-ʿilmiyyah Lil-Iqtiṣād Wal Tiğārah  |l 003  |m ع3  |o 0527  |s المجلة العلمية للاقتصاد والتجارة  |v 052  |x 2636-2562 
856 |u 0527-052-003-031.pdf 
930 |d y  |p y  |q n 
995 |a EcoLink 
999 |c 1372961  |d 1372961