Advertising on Social Media and its Effect on Influencing Consumer Purchase Intention
| المصدر: | مجلة العلوم الإدارية والمالية |
|---|---|
| الناشر: | جامعة الشهيد حمه لخضر الوادي - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Amar, Nazim Abdelmalek Chibani Bahi (Author) |
| مؤلفين آخرين: | Elbachir, Sabrina (Co-Author) |
| المجلد/العدد: | مج7, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | ديسمبر |
| الصفحات: | 147 - 164 |
| DOI: |
10.37644/1939-007-002-008 |
| ISSN: |
2602-6139 |
| رقم MD: | 1454088 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Social Commerce | Social Media Advertising | E-Commerce | Purchase Intent
|
| رابط المحتوى: |
| المستخلص: |
The main objective of this paper is to determine the degree of impact of advertising on social media on the formation of customer purchase intention, targeting the Algerian Internet population as the study sample. The choice of e-commerce as the study subject was motivated by its widespread use by the local population. To achieve the study's objectives, a descriptive qualitative approach was used; taking a convenience sample of 154 Algerian internet users, who use different social platforms, such as Facebook, Instagram, tiktok ... Analyses of the results obtained will be carried out using SPSS22 software. The results of this study show that advertising on social media has a positive impact on the formation of purchase intention. |
|---|---|
| ISSN: |
2602-6139 |
عناصر مشابهة
-
The Impact of Social Media Advertisements on Purchase Intentions: An Empirical Study on Food Industry in Jordan
بواسطة: حداد، شفيق إبراهيم منشور: (2021) -
The Effects of Social Media Marketing on Consumers' Purchase Intention towards Electric Cars in the Jordanian Perspectives: The Role of Trust and Brand Image
بواسطة: الطراونة، حاتم علي عبدالرحمن منشور: (2023) -
The Impact of Social Media Characteristics on Online Consumer’s Purchase Intention in Jordan
بواسطة: بني خلف، حسام خليفة حسين منشور: (2022) -
The Impact of Social Media’s Creative Advertising Design on Consumers’ Intentions to Purchase Automobiles: An Empirical Study on Egyptian Consumers
بواسطة: Tantawi, Passent Ibrahim منشور: (2018) -
The Effect of Social Media on Purchase Intention in the Fashion Industry in Egypt
بواسطة: Wadie, Kamilia Ashraf منشور: (2024)
