| LEADER |
02606nam a22002537a 4500 |
| 001 |
2134426 |
| 041 |
|
|
|a eng
|
| 044 |
|
|
|b مصر
|
| 100 |
|
|
|9 527454
|a Mahmoud, Amira Sami Ahmed
|e Author
|
| 245 |
|
|
|a The Role of Agency-Communion on the Relationship between Power, Consumers’ Perception of Ethical Products, and Purchase Intention:
|b Mediation Model
|
| 260 |
|
|
|b جامعة قناة السويس - كلية التجارة بالاسماعيلية
|c 2023
|g يناير
|
| 300 |
|
|
|a 28 - 53
|
| 336 |
|
|
|a بحوث ومقالات
|b Article
|
| 520 |
|
|
|b The present research examines how power influences consumers’ perception of and intention for regular and ethical products. One experimental study was conducted to test the proposed relationships using hypothetical purchase scenarios. A total of 221 participants were recruited from a public university and randomly assigned to a regular (vs. ethical) attributes condition and asked to read an advertisement about a pair of headphones. The results provided evidence for the differential effects of power on consumers’ purchase intention for regular and ethical products. However, the interaction between power and regular (vs. ethical) attributes on consumers’ purchase intention for regular and ethical products was not supported. In addition, the results supported the mediation effect of communion on the relationship between power and consumers’ purchase intention, whereas the mediation effect of agency on the relationship between power and consumers’ purchase intention was not supported. The present research contribute to findings in the literature of power, ethical products, and consumer behavior and highlight practical implications that can inform managers and policymakers on how to promote ethical products.
|
| 653 |
|
|
|a المنتجات الأخلاقية
|a النية الشرائية
|a سلوك المستهلك
|
| 692 |
|
|
|b Ethical Products
|b Power
|b Agency
|b Communion
|b Purchase Intention
|
| 700 |
|
|
|9 731275
|a El-Hendawy, Mohamed Abdallah
|e Co-Author
|
| 700 |
|
|
|9 731276
|a Gad, Amira Sayed
|e Co-Author
|
| 700 |
|
|
|9 464597
|a Lotfy, Mohamed Ahmed
|e Co-Author
|
| 773 |
|
|
|4 إدارة الأعمال
|4 دراسات بيئية
|6 Business
|6 Environmental Studies
|c 055
|e Journal of Commercial & Environmental Studies (JCES)
|f Al-Mağallah Al-ʿilmiyyaẗ Lil Dirāsāt Al-Tuğāriyyaẗ wa Al-Buḥūṯ Al-Bī’iyyaẗ
|l 001
|m مج14, ع1
|o 0335
|s المجلة العلمية للدراسات التجارية والبيئية
|v 014
|x 2090-3782
|
| 856 |
|
|
|u 0335-014-001-055.pdf
|
| 930 |
|
|
|d y
|p y
|q n
|
| 995 |
|
|
|a EcoLink
|
| 999 |
|
|
|c 1383093
|d 1383093
|
