The Relationship between Price Willingness and Purchasing Intention of the Organic Products
| المصدر: | المجلة العلمية للاقتصاد والتجارة |
|---|---|
| الناشر: | جامعة عين شمس - كلية التجارة |
| المؤلف الرئيسي: | Eldesoky, Nourhan Ibrahim (Author) |
| مؤلفين آخرين: | El Alfy, Reem (Advisor) |
| المجلد/العدد: | ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2018
|
| الشهر: | يوليو |
| الصفحات: | 399 - 420 |
| ISSN: |
2636-2562 |
| رقم MD: | 1066251 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
عدد مرات التحميل
7
| المستخلص: |
Design/methodology/approach – In order to measure each independent variable with each dependent variable simple linear regression was used. Consumers’ purchasing intention to buy organic products will be measured using the framework of the Theory of Planned Behavior. It will investigate how the proposed relationship between and among variables determines the purchase intention for organic products. Extensive literature review generates insight and organizes evidence of critical relationship among variables. In order to measure each independent variable with each dependent variable simple linear regression was used. Data would be collected through a self-administered questionnaire survey of Bangladeshi consumers, aged over 20. Five point likert scale items to measure the strength of six hypothesized relationship, would be presented to the respondents. The Statistical Package for Social Science (SPSS) version 18 was used to analyze the data. Findings – This study aims to determine the relationship between price willingness and purchasing intention (subjective norms and PBC ) to buy organic products by using TPB.SPSS was used to analyze the data of simple linear regression. The findings of the study revealed that both Perceived behavioral control and subjective norms are affected by price willingness with confident 95% as there p-value is less than 0.05. |
|---|---|
| ISSN: |
2636-2562 |
عناصر مشابهة
-
The Role of Agency-Communion on the Relationship between Power, Consumers’ Perception of Ethical Products, and Purchase Intention: Mediation Model
بواسطة: Mahmoud, Amira Sami Ahmed منشور: (2023) -
Measuring the Influence of Extreme Incongruence between Product and Celebrity Endorsement on Customer Purchase Intention: An Applied Study on Fast Moving Consumers Goods
بواسطة: Zakaria, Bernadette منشور: (2019) -
Examining the Relationship between Comparative Advertising and its Effectiveness
بواسطة: Megahed, Ferial Farouk منشور: (2018) -
The Role of Brand Loyalty as a Mediating Cause- Variable in the Relationship between Related Marketing and Consumer Repurchasing Decision
بواسطة: Ibrahim, Marwa Mahmoud منشور: (2018) -
The Effect of Country of Origin on Egyptian Consumer Purchase Intention: An Applied Study on the Egyptian Automobiles Market
بواسطة: Haroon, Susan Mohamed Abd Elsalam منشور: (2018)
